Brand Manager
1 week ago
If you've worn a pair of glasses, we've already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Discover more by following us on LinkedIn
Your #FutureInSight with EssilorLuxottica
Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.
Your role:
The CEE Wholesale Marketing team is looking for an experienced and talented Marketing Leader to take responsibility to develop Medtech/instruments/Stellest,key strategic categories in the CEE region, long term game changer for the company. Reporting to Head of Eyecare x lenses, in a matrix organization, he/she will be collaborating strongly with EMEA and mentoring the countries.
The CEE Wholesale Marketing team is looking for experienced and dynamic Marketing Leaders to lead the development and activation of key strategic categories in the CEE region including following categories:
- Lens Brands (SV, Transitions, Crizal) or
- NPD/Smart Eyewear
These roles combine strategic planning with hands-on execution and require strong collaboration with EMEA team and close mentoring the countries in the region.
Your responsibilities:
- Implements long term strategy, master plans, and global strategy of this fast pace and highly strategic categories in CEE/G
- Ensures execution of Central guidelines and defines regional & local guidelines. Roadmap providing clear guidelines to the markets on local execution and 360°deployment (Growth Model, Best Practices...). B2B2C approach.
- Ensures that the country teams have the right plans and actions to reach budget (volume and value) for the dedicated categories by mentoring and supporting them.
- Launches all new products on time and on budget by providing coordination with the different customer service / training / commercial / IT teams for product setups
- Coordination of campaign assets and demo tools provided by Central and shares it with the countries, and works with countries to properly activate them in the field
- Communicate the CEE vision at key stakeholders. Keeps tracking & provides follow-up of the implementation of campaigns, assets, demo tools with photos and lists of partners
- Represents the CEE/Greece region and provides the Central and local teams with necessary reporting & consolidated information
- Supports the Budget preparation (volumes and values) by working with the clusters and Business Category Planning
- Implements after-sales support provided by Central (on time, localized content).
Your profile:
- 5/7+ experience as a Product Manager or Brand management. Ideally local and regional experiences. Optical/FMCG & beauty background
- Min. Bachelor's degree in management or equivalent area of study
- Marketing and go to market expertise
- Ability to work on a highly strategic products, game changer for the company.
- Strategic thinking with ability to be also hands-on when necessary
- Ability to work under pressure
- Problem-solving skills
- Conflict-resolution skills
- Organizational skills, autonomy & dynamism to drive projects forward with flawless attention to detail
- Analytical- and conceptual skills
- Creative, Imaginative, and constantly curious, able to propose new ideas
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
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