Brand Manager

1 week ago

Prague, Hlavní město Praha, Czech Republic Bohemia Interactive Full time €45,000 - €70,000 per year

As our Brand Manager, you will drive the success, visibility, and community growth of our games from concept to post-launch. You'll be responsible for crafting and executing marketing, brand, and communication strategies to position our titles for commercial success, engaging players every step of the way.

  • Develop and deliver global branding, marketing, and communications initiatives to grow awareness, player base, and sales.
  • Work closely with product development, production, sales, legal, finance, and external partners to ensure strong product positioning and successful launches.
  • Create and manage integrated campaigns across digital, PR, social, and community channels.
  • Oversee production of marketing materials such as trailers, key art, and social media assets, ensuring consistency with the game's brand.
  • Analyze market trends, competitor activity, and consumer insights to refine strategies and optimize results.
  • Set objectives, measure ROI, and adjust plans to meet business targets.
  • Represent the game at events, in interviews, and with internal and external stakeholders.
  • Manage marketing budgets, campaigns, and partnerships to extend each game's reach and lifecycle.

  • Lead and mentor a small marketing team, fostering creativity and collaboration.

  • Bachelor's degree in Marketing, Business, Communications, IT, or similar.

  • 2–4 years' experience in brand or product marketing, ideally for games or entertainment.
  • Proven track record with digital marketing, PR, and campaign leadership.
  • Strong organization, communication, and presentation skills in English.
  • In-depth gaming knowledge and familiarity with player communities.
  • Analytical mindset with experience using digital marketing tools and analytics.
    Adaptable, creative, and able to manage multiple projects in a fast-paced environment.

Bonus Points:

  • Knowledge of DayZ product and its community.
  • Experience managing a team.
  • Eye for visual design and UX.

  • Familiarity with web and analytics tools.

  • Semi-flexible working hours

  • 27 days of holidays per year, company profit-sharing plan, benefit program, meal contribution
  • Relocation package
  • All our games for free and much more

If you're a passionate marketer with a knack for building communities and launching great games, we'd love to hear from you

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