Trade marketing specialist
5 days ago
Staň se součástí jedné z největších kosmetických společností na světě, s portfoliem známých vůní, dekorativní kosmetiky a péčí o pleť. Buduj strategii a marketingový plán značek v oblasti body and fragrance nebo v oblasti dekorativní kosmetiky jako Trade Marketing Specialist (m/ž).
náplň práce:
spolupráce při návrhu, plánování, provedení a vyhodnocení promočních plánů a strategií pro zákazníky a kanály společně s prodejním oddělením s cílem podpořit růst kategorie a značkyvývoj a realizace kampaní pro uvádění nových produktů na trh a důkladné sledování jejich výsledkůaktivní práce s portfoliem značky, aby zůstala vysoce konkurenceschopná a vytvářela nové obchodní příležitostispolupráce při koordinaci a řízení procesů plánování, výroby, implementace a hodnocení POS napříč kanály a klíčovými zákazníky pro dané značkyspolupráce při vývoji a návrhu plánogramů značek v souladu s globálními doporučenímipravidelná analýza dostupných dat z trhu, návrh směrů pro zlepšení výkonu značkyanalýza konkurenčních aktivit, včetně cen, uvádění nových produktů, spotřebitelských a obchodních akcí-
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