Growth Marketing Specialist

3 weeks ago

Prague, Czech Republic Rapid7 Full time

We're seeking a dynamic Marketing Specialist to support our Marketing team. The ideal candidate is enthusiastic and ready to dive into demand generation, customer growth and field and partner marketing initiatives. We value someone who's results-focused, proactive, and a clear communicator. This role requires hands-on execution to drive success, with a blend of creativity.

About the Office:
Rapid7 is a hybrid work environment. The expectation is three days in office, two days remote. Rapid7's Prague office is located in the neighborhood of Karlin.

About the Team

Rapid7's International Marketing team is a critical engine that fuels demand for Rapid7 solutions through focused marketing initiatives to build awareness, and engage the buyer from prospect to happy customer. Rapid7 is investing in the International region to drive accelerated growth. Our marketing team is a fantastic group of friendly, bright and collaborative people who are fun to work with

About the Role

As Rapid7’s Marketing Specialist, you will be an integral part of our Marketing Team, supporting the execution of marketing initiatives. Your primary focus will be driving key activities that enable the team to effectively and efficiently promote Rapid7’s leading Cyber Security solutions to end users, and channel partners across the region. This role offers an exciting opportunity to gain hands-on experience in marketing within a dynamic field.

Key Responsibilities:

  • Provide critical and reliable support to the Marketing team, facilitating development and execution of marketing campaigns.

  • Provide administrative support such as budget tracking, invoice processing, and project management, to ensure smooth operation of marketing initiatives.

  • Help in creating visually engaging and informative presentation decks for quarterly business reviews and event and campaign briefings, ensuring accuracy and alignment with key objectives.

  • Coordinate collaboration with cross-functional teams to ensure there is alignment of marketing activities with business objectives.

  • Assist with organising and promoting events, webinars, and trade shows to raise brand awareness and generate interest in Rapid7’s solutions.

  • Contribute to the management of digital marketing activities such as social media, email marketing, and online advertising campaigns to generate leads and drive engagement.

  • Perform light market research and competitive analysis within local regions to identify trends, regulations, and areas for differentiation which can be leveraged as promotional opportunities.

  • Assist with monitoring and analyzing marketing metrics and KPIs to optimise performance and  measure effectiveness of campaigns.

  • Coordinate localisation of marketing materials for various markets, ensuring alignment with cultural and linguistic nuances. Review translated content to ensure accuracy.

  • Collaborate with the team to identify opportunities for improving marketing systems and processes, aiming to enhance efficiency and effectiveness of marketing efforts.

  • Manage the corporate gifting platform (Sendoso) including inventory and order management, to ensure effective utilisation and monitoring of ROI off the back of promotional sends.

  • Help elevate internal communication of the Marketing plan and activities to support stakeholder visibility, engagement and buy in. 

  • Support of various Channel activities across your assigned region including Partner Roadshows and Summits. 

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Prior internship or work experience in marketing, preferably within the technology or Cyber Security industry.

  • Strong communication skills, both written and verbal, with the ability to articulate complex concepts clearly and concisely.

  • Excellent organisational and project management abilities, with a keen attention to detail and the ability to prioritise tasks in a fast-paced environment.

  • Proficiency in Google Workspace and Microsoft Office and familiarity with marketing tools such as CRM systems (Salesforce) and marketing automation and project management platforms (Marketo, Asana etc.).

  • Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.

  • Fluency in English

  • A proactive and collaborative mindset, with the ability to work effectively both independently and as part of a team

​We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today

​#LI-MB2

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