Marketing Strategist

7 days ago

Prague, Hlavní město Praha, Czech Republic British American Tobacco Full time
Shape the Future of Consumer Loyalty

As the Loyalty Specialist at British American Tobacco, you will play a pivotal role in shaping the future of consumer loyalty through innovation and engagement. This exciting opportunity will challenge you to develop and implement cutting-edge loyalty platforms that drive exceptional experiences for our customers.

Key Responsibilities:
  • Manage the day-to-day operations of our CE loyalty platforms, ensuring seamless updates, error-free execution, and effective mechanics.
  • Collaborate with agencies and stakeholders to create innovative content and activities that enhance our loyalty programs.
  • Support the development of new mechanics and strategies to boost engagement rates and increase member onboarding.
  • Contribute to a 360-degree activation strategy, ensuring all relevant activities are incorporated into the program.
  • Work closely with external agencies and internal departments to drive results.
  • Analyze performance, create presentations, and research current challenges to inform strategic decisions.
Requirements:
  • University degree in Marketing or a related field.
  • Minimum 2 years of experience in Marketing functions within a multinational FMCG company, with a strong affinity for brands and digital marketing.
  • Excellent communication, presentation, and networking skills, combined with a can-do mindset and digital savvy.
  • Ability to think outside the box, solve challenges, and leverage technology to improve effectiveness and efficiency.
  • Good analytical understanding, organizational strength, and communication skills.
  • Fluent in English and Czech language proficiency.
What We Offer:
  • Annual bonuses, meal contribution, Benefit Plus program, Multisport card, and 25 vacation days.
  • Hybrid work arrangement.
  • Opportunities for personal and professional growth.
  • Wellbeing program and company events throughout the year.

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