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Strategic Marketing Lead
1 month ago
**Job Summary:** We are seeking an experienced Upstream Marketing Lead to develop and deploy marketing strategies for our Cardiac Surgery portfolio in Central & Eastern Europe, Middle East, Africa and Russia region.
At Medtronic, we are a company that inspires the extraordinary, with a history of leading the way in purpose-driven healthcare technology. Our mission is to alleviate pain, restore health, and extend life, and we are committed to relentlessly pursuing therapies that change lives.
The ideal candidate will be responsible for developing, planning, and deploying all marketing activities, including marketing strategies, market development projects, product/portfolio planning, and launch activities. This role will also support the implementation efforts of the downstream marketing team in sub-regions and work closely with regional and global partners to achieve sustainable competitive advantages and commercial success.
**Key Responsibilities:**
- Partner with Global Operating Units, regional/sub-regional marketing team, business leadership, and functional representatives to elaborate annual marketing plans and strategies.
- Identify unmet customer requirements, new business opportunities, and provide vision and direction to regional and global partners.
- Utilize omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.
- Develop and execute marketing strategies for Cardiac Surgery portfolio, including product/service portfolio strategy, market segmentation, targeting, and positioning.
**Requirements:**
- Minimum of 7 years of experience in marketing, market and business development.
- Proficiency in English.
- Advance computer literacy.
**Preferred Qualifications:**
- Digital marketing experience.
- Medical device marketing experience.
- Sales and project management experience.
- Medical/biomedical degree, MBA or other advanced business degree.
Medtronic is an equal employment opportunity employer and is committed to providing reasonable accommodations for qualified individuals with disabilities.
We are a global healthcare technology leader, boldly attacking the most challenging health problems facing humanity. Our team of 90,000+ passionate people is united by our mission to alleviate pain, restore health, and extend life. We are engineers at heart, putting ambitious ideas to work to generate real solutions for real people.
We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people.