Marketing Investment Planning Manager

1 week ago


Prague, Hlavní město Praha, Czech Republic The LEGO Group Full time
Marketing Investment Planning Manager Marketing Investment Planning Manager

Join our team as a Marketing Investment Planning Manager and play a key role in bridging local market nuances with regional strategic objectives.

About the Role
  • Orchestrate marketing investment plans for regional Business Units, ensuring their strategies support financial goals and the overall company strategy.
  • Optimise Return on Marketing Investment (ROMI) with tailored strategies that reflect the unique demands of each Business Unit.
  • Analyse internal data and leverage insights from data science teams to inform strategic budget allocations.
  • Work in partnership with Business Units to translate global calendar into BU marketing plan and stay up to speed on BU plan changes.
  • Advise Business Units on budget management to improve marketing effectiveness and meet strategic priorities.
  • Work closely with marketing leadership to integrate Business Units' needs into broader Regional Integrated Commercial Planning (ICP) process.
  • Proactively handle risks associated with marketing plans, formulating adaptive strategies to meet Business Units' growth targets.
Requirements
  • Experience in marketing investment planning or a similar planning and insights role, within a multi-business unit environment.
  • Solid understanding of data analytics, financial modelling, and/or investment optimisation in marketing.
  • Recent experience in strategic planning with the ability to guide investment decisions in line with corporate objectives.
  • Capable of fostering constructive relationships with marketing leadership and cross-functional teams.
  • Agile and responsive to changing market conditions and internal demands.
What We Offer
  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

The LEGO Group is a global leader in the toy industry, known for its iconic brick-based products and commitment to creativity and imagination. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.

We are committed to equal employment opportunity and equal pay, and seek to encourage applicants from all backgrounds to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please consider applying.

Thank you for sharing our global commitment to Children's Rights.



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