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Ředitel úseku Marketing a Business Development
2 months ago
Co bude vaším úkolem? * Strategicky řídit marketingové aktivity s důrazem na rozvoj a expanzi na tuzemských i zahraničních trzích a zvýšit povědomí o značce. * Řídit produktové portfolio, sledovat životní cyklus produktů, navrhovat a realizovat produktové i technologické inovace. * Navrhovat nové strategie pro zvýšení efektivity a dosahování lepších výsledků v marketingových kampaních. * Průběžně sledovat výkon marketingových kampaní a vyhodnocovat jejich úspěšnost s cílem identifikovat oblasti pro zlepšení. * Využívat analýzu tržních trendů pro stanovení optimální cenové politiky, analýza konkurence a potřeb zákazníků pro vytvoření efektivního prozákaznického přístupu. * Spolupracovat s obchodním týmem. * Zaměřit se na efektivitu využití zdrojů, optimalizaci procesů s cílem snižování nákladů a zvýšení výkonnosti a kvality. * Připravovat a prezentovat marketingové plány, rozpočty a reporty vedení společnosti. * Budovat a udržovat vztahy se strategickými partnery, klienty. * Vést a motivovat jednotlivé marketingové týmy – cca 25 lidí.Koho hledáme? * Manažera vizionáře, s výraznou zákaznickou orientací, zkušenostmi z oblasti marketingu služeb a jednoznačnou orientací na dosahování cílů, prokazatelnými výsledky.Jaké schopnosti a dovednosti se budou hodit? * Silné strategické, analytické i kreativní myšlení. * Skvělé komunikační a prezentační dovednosti. * Znalost českého i mezinárodního e-commerce prostředí, chápání byznysových souvislostí. * Schopnost nadchnout tým, spolupracovat a dotahovat věci do konce. * Nebát se přinášet inovace a nové a neotřelé nápady. * Flexibilita, schopnost přizpůsobit se novým a nečekaným situacím. * Psychická odolnost, schopnost pracovat pod tlakem. * Orientace na výsledky. * Odvaha stavět na zelené louce, měnit zajeté koleje, transformovat.
