Digital Marketing Specialist for Social Media Platforms
5 days ago
Bretenet is a company that values innovation and teamwork. We are looking for a skilled Digital Marketing Specialist to join our team.
Job DescriptionWe are seeking an experienced Digital Marketing Specialist to manage and execute our social media strategy on various platforms, including Facebook, Instagram, LinkedIn, and YouTube. The successful candidate will be responsible for creating engaging content, analyzing performance metrics, and optimizing our social media efforts.
Digital Content Strategy- Create a content calendar that aligns with business objectives and target audiences.
- Develop and implement a content strategy that promotes webinars, case studies, and whitepapers.
- Produce high-quality content that showcases organizational culture and company events.
- Encourage leaders to engage with and share posts on LinkedIn.
- Prepare post proposals for leaders and ensure timely publication.
- Support employees in building their personal brands on social media.
- Foster a community of engaged employees who contribute to social media activities.
- Track and analyze post statistics to measure effectiveness.
- Provide regular reporting and recommendations for optimization.
- Experiment with different formats and strategies to boost engagement.
- Collaborate with the graphic design team to create engaging graphics and animations.
- Design and produce simple video materials to support social media campaigns.
- Plan and promote online and offline events on LinkedIn and Facebook.
- Coordinate pre- and post-event communication with stakeholders.
- Develop social media coverage of events to maximize reach and engagement.
- Degree in marketing, communications, or a related field.
- Minimum 3 years of experience in digital marketing, preferably in the IT industry.
- Excellent knowledge of social media analytics tools and platforms.
- Experience with working in Agile environments using Jira.
- Strong analytical skills and ability to draw conclusions from data.
- Basic knowledge of Hubspot and Cognism.
- Ability to work collaboratively as part of a team.
- Fluency in English at a B2/C1 level.
- Experience working with LinkedIn Sales Navigator.
- Knowledge of German, French, Dutch, Polish, or a mix of these languages.
- Ability to work on weekends occasionally.
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