Customer Marketing Strategist

3 weeks ago

Prague, Hlavní město Praha, Czech Republic Make Full time
Customer Marketing Lead

Make is a leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India, and Chile, among other locations.

As the Customer Marketing Lead at Make, you will play a pivotal managerial role in nurturing and engaging our user and customer base. You will be responsible for crafting and executing email communication strategies through email and other channels that enhance the customer journey, accelerate product adoption, and increase lifetime value.

Key Responsibilities:
  • Collaborate with cross-functional teams to create targeted campaigns aimed at converting, retaining, and expanding our user base, reducing churn, and enhancing overall customer satisfaction.
  • Develop and manage end-to-end experiments and automated flows, from ideation and planning to execution and reporting.
  • Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
  • Integrate customer marketing efforts into broader marketing campaigns.
  • Leverage channels beyond email to retain and grow our customer base.
  • Use data-driven insights to identify opportunities for improvement in customer communication and engagement.
  • Measure and report on the progress of customer marketing campaign performance.
  • Develop and distribute email best practices to internal stakeholders.
Requirements:
  • 5+ years of experience in email marketing with demonstrated knowledge of email best practices including deliverability, personalization, subject lines, reporting, send time optimization, etc.
  • 2+ years of experience in managing and leading a digital marketing team.
  • Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.
  • Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
  • Proven track record in managing and growing a motivated customer marketing team.
  • Proficiency in English with the ability to create compelling messaging and content.
  • Familiarity with email design and coding concepts such as HTML, CSS, Canva, Figma.
  • Passion for customer-centric marketing and delivering exceptional customer experiences.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
  • Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.
What We Offer:
  • RSUs grant in a rapidly growing company raising its value every day.
  • Annual bonus.
  • Multinational team with 42 nationalities creating the future of automation.
  • Learning & Development plan (online language, professional courses, conference tickets, and other trainings) & 2 Company Learning Days per year.
  • 3 Company Impact Days per year.
  • Notebook/Macbook and 34'' curved monitor.
  • 25 days of vacation, 4 sick days, company day off on 31st December.
  • 10 care days to care for your loved ones.
  • Extra parental vacation (3-6 months).
  • RSUs grant for a newborn child.
  • Life insurance.
  • Benefit Plus Cafeteria (incl. MultiSport Card).
  • Remote working allowance.
  • Snack bar, coffee, tea, fruit, and vegetable, and sweets all day - every day - available for everyone.
  • Monday breakfast, Wednesday lunch, and Friday break, with company-provided food and drinks, with music and lively discussion.
  • Flexible working hours + home office.
  • Company therapy pets in Prague's office (dog-friendly office).
  • Company 3D printer.
  • Team buildings, parties, and company events multiple times a year.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.

  • Customer Marketing Strategist

    4 weeks ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    {"title": "Customer Marketing Lead", "description": "Unlock Customer PotentialAt Make, we empower our customers to succeed by delivering exceptional customer experiences. As our Customer Marketing Lead, you will play a pivotal role in nurturing and engaging our user and customer base.Responsibilities:Collaborate with cross-functional teams to create targeted...

  • Digital Marketing Strategist

    2 weeks ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    Job Title: Performance Marketing LeadJoin Make, a leading visual platform for design, build, and automation, as a Performance Marketing Lead. In this pivotal role, you will develop and execute strategic digital marketing initiatives to drive customer acquisition growth.About the Role:As a Performance Marketing Lead, you will be responsible for:Developing and...

  • Marketing Strategist

    7 days ago

    Prague, Hlavní město Praha, Czech Republic British American Tobacco Full time

    Shape the Future of Consumer LoyaltyAs the Loyalty Specialist at British American Tobacco, you will play a pivotal role in shaping the future of consumer loyalty through innovation and engagement. This exciting opportunity will challenge you to develop and implement cutting-edge loyalty platforms that drive exceptional experiences for our customers.Key...

  • Marketing Strategist

    7 days ago

    Prague, Hlavní město Praha, Czech Republic British American Tobacco Full time

    Shape the Future of Consumer LoyaltyAs the Loyalty Specialist at British American Tobacco, you will play a pivotal role in shaping the future of consumer loyalty through innovation and engagement. This exciting opportunity will challenge you to develop and implement cutting-edge loyalty platforms that drive exceptional experiences for our customers.Key...

  • Digital Marketing Strategist

    2 weeks ago

    Prague, Hlavní město Praha, Czech Republic ManpowerGroup s.r.o. Full time

    Key ResponsibilitiesCollaborate with Program Architects and stakeholders to design and strategize digital marketing programs.Stay updated on systems and processes to provide expert support to customers.Understand and synthesize detailed requests from marketing teams, ensuring alignment with project goals.Key Deliverables:Create marketing assets like HTML...

  • Customer Success Strategist

    4 weeks ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    About the RoleWe are seeking a seasoned Customer Success Strategy and Operations Manager to drive the success of our customer success initiatives. As a key member of our team, you will be responsible for developing and implementing customer success strategies that drive retention, expansion, and customer satisfaction.Key ResponsibilitiesStrategic Planning...

  • Digital Marketing Strategist

    7 days ago

    Prague, Hlavní město Praha, Czech Republic Randstad HR Solutions s.r.o. Full time

    Job DescriptionAt Randstad HR Solutions s.r.o., we are seeking a highly skilled Digital Marketing Manager/Director to join our team.Key Responsibilities:Develop and execute comprehensive digital marketing strategies to drive business growth and improve online presence.Lead and manage cross-functional teams to plan, execute, and track digital marketing...

  • Digital Marketing Strategist

    3 days ago

    Prague, Hlavní město Praha, Czech Republic Randstad HR Solutions s.r.o. Full time

    Job DescriptionAt Randstad HR Solutions s.r.o., we are seeking a highly skilled Digital Marketing Manager/Director to join our team.Responsibilities:Develop and execute comprehensive digital marketing strategies to drive business growth and improve online presence.Lead and manage cross-functional teams to plan, execute, and track digital marketing campaigns,...

  • Senior People Strategist

    3 months ago

    Prague, Hlavní město Praha, Czech Republic Rapid7 Full time

    We are expanding our Global footprint into Prague and as we build out our Product & Engineering teams, we are looking for Senior People Strategist. A role at Rapid7 is not just another job opportunity. It is a chance to work in a fast paced company where employees are empowered to make an impact everyday, contribute back to our culture and take their career...

  • Marketing Professional

    2 weeks ago

    Prague, Hlavní město Praha, Czech Republic Randstad HR Solutions s.r.o. Full time

    Job Title: Marketing SpecialistJoin our team at Randstad HR Solutions s.r.o. and take on a challenging role as a Marketing Specialist. As a key member of our marketing team, you will be responsible for developing and executing promotional plans and strategies to drive business growth.Key Responsibilities:Design, plan, and execute promotional plans and...

  • Director, Marketing Operations

    1 month ago

    Prague, Hlavní město Praha, Czech Republic Rapid7 Full time

    The RoleIn this strategic leadership role, you will be responsible for Rapid7's Marketing Operations, managing our marketing technology stack and building data-driven insights that unlock innovation and increased performance for the overall marketing team. This role requires a deep understanding of marketing automation and orchestration tools, data...

  • Performance Marketing Director

    6 days ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    About the RoleWe are seeking a highly skilled Performance Marketing Lead to join our team at Make. As a key member of our marketing department, you will be responsible for developing and executing strategic digital marketing initiatives to drive customer acquisition growth.Key ResponsibilitiesDevelop and implement a comprehensive digital marketing strategy...

  • Sports Marketing

    2 months ago

    Prague, Hlavní město Praha, Czech Republic adidas Full time

    Purpose & Overall Relevance for the Organization:Sports Marketing Working Student is supporting sports marketing department in Prague with various administrative tasks as well as sports marketing activities given by the Sports Marketing team. Key Responsibilities: Ordering promo materials/products using SAP Managing delivery of SPOMA orders using internal...

  • Product Marketing Manager

    4 weeks ago

    Prague, Hlavní město Praha, Czech Republic Celonis Full time

    Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other...

  • Product Marketing Specialist

    3 weeks ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Make. As a key member of our marketing organization, you will be responsible for developing and executing product launch strategies that drive awareness and adoption among our target audience.Key ResponsibilitiesDevelop a deep understanding of our customers' needs and...

  • Specialist Export Markets CSA

    3 weeks ago

    Prague, Hlavní město Praha, Czech Republic Danaher Corporation Full time

    Wondering what's within Beckman Coulter Diagnostics? Take a closer look. At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds,...

  • Digital Marketing Specialist

    7 days ago

    Prague, Hlavní město Praha, Czech Republic ManpowerGroup s.r.o. Full time

    Job DescriptionAs a Digital Marketing Specialist at ManpowerGroup s.r.o., you will have the opportunity to work on exciting digital marketing projects and collaborate with a talented team of professionals.Key Responsibilities:Design and strategize digital marketing programs in collaboration with Program Architects and stakeholders.Stay updated on systems and...

  • Product Marketing Manager

    1 week ago

    Prague, Hlavní město Praha, Czech Republic Make Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Make. As a key member of our marketing organization, you will play a critical role in driving product adoption and growth.Key ResponsibilitiesDevelop a deep understanding of our customers' needs and challenges, and use this insight to inform product launch...

  • Global Market Development Manager

    1 month ago

    Prague, Hlavní město Praha, Czech Republic Expedia Group Full time

    About the RoleThe Global Market Development Manager will play a crucial role in ensuring that Expedia Group's hotel and property product in their assigned market is competitive, attractive, and relevant for our fast-growing global customer base.This role is the foundation on which the Market Management team is based, ensuring that the Expedia Group brands'...

  • Global Market Development Manager

    1 month ago

    Prague, Hlavní město Praha, Czech Republic Expedia Group Full time

    About the RoleThe Global Market Development Manager will play a crucial role in ensuring that Expedia Group's hotel and property product in their assigned market is competitive, attractive, and relevant for our fast-growing global customer base.This role is the foundation on which the Market Management team is based, ensuring that the Expedia Group brands'...