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Customer Marketing Strategist

2 months ago

Prague, Hlavní město Praha, Czech Republic Make Full time
{"title": "Customer Marketing Lead", "description": "Unlock Customer Potential

At Make, we empower our customers to succeed by delivering exceptional customer experiences. As our Customer Marketing Lead, you will play a pivotal role in nurturing and engaging our user and customer base.

Responsibilities:

  • Collaborate with cross-functional teams to create targeted campaigns that enhance the customer journey, accelerate product adoption, and increase lifetime value.
  • Develop and manage end-to-end experiments and automated flows to drive customer engagement and retention.
  • Manage customer segmentation and targeting to ensure personalized and relevant campaigns.
  • Integrate customer marketing efforts into broader marketing campaigns to drive business growth.
  • Leverage data-driven insights to identify opportunities for improvement in customer communication and engagement.
  • Measure and report on the progress of customer marketing campaign performance.

Requirements:

  • 5+ years of experience in email marketing with a proven track record of delivering successful campaigns.
  • 2+ years of experience in managing and leading a digital marketing team.
  • Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies.
  • Strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
  • Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.

What We Offer:

  • A dynamic and inclusive work environment with a multinational team.
  • Opportunities for growth and development in a rapidly growing company.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Professional development opportunities, including training, conferences, and workshops.

At Make, we value diversity, equity, and inclusion. We are committed to creating an inclusive environment where everyone feels welcome and valued. We celebrate different perspectives and experiences, and we strive to create a workplace that is free from bias and discrimination.

Join us in our mission to empower customers to succeed and drive business growth.

", "requirements": "
  • 5+ years of experience in email marketing with a proven track record of delivering successful campaigns.
  • 2+ years of experience in managing and leading a digital marketing team.
  • Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies.
  • Strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
  • Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.
", "what_we_offer": "
  • A dynamic and inclusive work environment with a multinational team.
  • Opportunities for growth and development in a rapidly growing company.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Professional development opportunities, including training, conferences, and workshops.
", "lang_code": "en-US"}