
Digital Marketing Operations Specialist: Driving Global Campaign Success
3 days ago
About Us
Groupon is a leading marketplace that connects customers with local businesses, promoting community growth and economic success.
As one of the largest local e-commerce marketplaces, we operate in multiple continents, leveraging our scale to drive innovation and transformation.
Our culture fosters courage, ambition, and meritocracy, empowering talented individuals to grow rapidly and deliver exceptional results.
What We Do
We manage and optimize digital marketing campaigns across various channels, including search, product listing ads, and brand campaigns.
Collaborating closely with analytics, data engineering, and marketing teams, we drive innovative strategies and improve performance in international markets.
Job Description
This role involves managing a diverse portfolio of digital marketing campaigns, conducting audits, preparing plans, and implementing campaigns across Google Ads and product listing ads.
Additionally, you will own and coordinate projects related to program and product development, collaborating with analytics, engineering, and third-party teams.
Key Responsibilities
- Conduct campaign audits, prepare plans, and lead implementation across Google Ads and product listing ads.
- Own and coordinate 2-3 projects related to program and product development, collaborating with analytics, engineering, and third-party teams.
- Work closely with data engineers, analysts, and other teams to identify trends, address issues, and implement product improvements.
- Manage significant advertising budgets effectively, seeking innovative solutions to reduce costs and enhance operational efficiency.
Requirements
- Relevant degree in a field such as Marketing, Business, Communication, or a related area.
- Digital marketing expertise, preferably in paid channels, with a solid understanding of PPC, ROI, and bid management.
- Technical proficiency in tools like Google Tag Manager, conversion tracking, and familiarity with Google Analytics.
- Strong analytical approach with the ability to derive insights from data across multiple channels.
- Proven experience in preparing reports and formulating recommendations based on data insights.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Strong organizational skills and good attention to detail, with the ability to follow processes in a fast-paced environment.
Preferred Qualifications
- Familiarity with SQL and experience with BigQuery.
- Basic coding knowledge, particularly within Google Ads scripting.
- Experience with Bing Ads management.
Benefits
- Competitive compensation package.
- Opportunities for professional growth and development.
- Multisport activities.
- Private healthcare.
- Group insurance.
- PPE.
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