
Strategic Marketing Director for Polish Market Expansion
6 days ago
About the Role
We are seeking a highly motivated and experienced Marketing Manager to join our team at dotLinkers. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies tailored to the Polish market, driving business growth and increasing brand awareness.
Company Overview
Our client is an IT company offering innovative solutions that support businesses in a rapidly changing technological environment. With operations expanding in the Polish market, we are looking for a dynamic and ambitious individual to contribute to further growth in this region.
Key Responsibilities
- Develop and Implement Marketing Strategies: Create and execute marketing plans to increase brand recognition and generate high-quality leads in the Polish market.
- Market Analysis and Research: Conduct market analysis, study trends, and customer needs, and monitor competition to adapt marketing activities to local needs.
- Brand Consistency: Ensure brand consistency across all communication channels, both online and offline.
- Campaign Execution: Plan, execute, and optimize marketing campaigns across multiple channels such as Google Ads, SEO, social media, email marketing, and content marketing.
- Performance Monitoring: Monitor the effectiveness of marketing activities, analyze results, and report outcomes using analytical tools (Google Analytics, HubSpot, SEMrush).
- Lead Generation: Optimize lead generation processes and conversion rates using marketing automation tools such as HubSpot and inbound marketing techniques.
- Team Collaboration: Collaborate with sales and product teams to align marketing activities with the company's business objectives.
- Local Partnerships: Build relationships with local partners, media, and industry influencers.
- Industry Representation: Represent the company at industry events, conferences, and meetings with potential clients and partners.
Requirements
- Digital Marketing: Experience in digital marketing, including Google Analytics, SEO, SEM, social media, and marketing automation.
- Language Skills: Proficient in both English and Polish, both written and spoken.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to work effectively with sales and product teams.
- Project Management: Ability to work in a dynamic environment and manage multiple projects simultaneously.
Benefits
- Professional Growth: Opportunity to impact the company's growth in the Polish market.
- Innovative Culture: Work in a young, creative, and innovative organizational culture.
- Attractive Package: Attractive salary and benefits package.
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