
Senior Digital Marketing Strategy Lead @ Groupon
2 days ago
Groupon is an innovative marketplace where customers discover new experiences and services daily, empowering local businesses to thrive. With a global presence spanning multiple continents, we connect over 16 million customers with deals across various categories.
Our radical journey aims to transform our business through relentless pursuit of results. We inspire innovation, reward risk-taking, and celebrate success in a culture that encourages growth and autonomy.
About the Role:
Senior SEM Operations SpecialistThis pivotal role involves managing and optimizing a diverse portfolio of digital marketing campaigns, including search, product listing ads, and brand and non-brand campaigns. Collaboration with analytics, data engineering, and marketing teams drives innovative strategies to improve performance across international markets.
Key Responsibilities:
- Campaign Management: Conduct audits, prepare plans, and lead the implementation of campaigns across various channels.
- Project Management: Own and coordinate 2-3 projects related to program and product development, collaborating closely with analytics, engineering, and third-party teams.
- Reporting and Analysis: Create and deliver weekly/monthly reports, providing actionable insights and making data-driven recommendations to optimize campaigns.
Requirements:
- Education: Degree in Marketing, Business, Communication, or a related field.
- Expertise: 2+ years of experience in digital marketing, preferably in paid channels, with a solid understanding of PPC, ROI, and bid management.
- Technical Proficiency: Experience with Google Tag Manager (GTM), conversion tracking, and familiarity with Google Analytics.
- Communication Skills: Excellent interpersonal and strong communication skills, with the ability to collaborate effectively across teams.
- Attention to Detail: Strong organizational skills and good attention to detail, with the ability to follow processes in a fast-paced environment.
Nice to Have:
- Familiarity with SQL and experience with BigQuery.
- Basic coding knowledge, particularly within Google Ads scripting.
- Experience with Bing Ads management.
Benefits and Opportunities:
- Multisport Activities.
- Private Healthcare.
- Group Insurance.
- Personal Protective Equipment.
Join us in this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors.
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