Strategic Marketing Director for SaaS Growth

5 days ago


Remote, Czech Republic Competera Full time

We're Competera, a fast-growing B2B SaaS company. Our goal is to drive innovation with a talented team of professionals.

Job Description:

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
  • Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
  • Create high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
  • Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics.
  • Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
  • Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
  • Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
  • Manage a team of marketing contractors.
  • Report on marketing results to the Head of Marketing.

Requirements:

  • SaaS experience
  • SEO expertise
  • Proficiency in social media marketing
  • HubSpot skills
  • Excellent communication skills
  • ABM knowledge

Additional Benefits:

  • Private healthcare coverage
  • A flat structure within the organization
  • Small teams
  • International projects


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