
Digital Marketing Operations Specialist
1 day ago
About Groupon
Groupon is a marketplace where customers discover new experiences and services every day, and local businesses thrive. To date, we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories.
We stand out in a world often dominated by e-commerce giants as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Our culture inspires innovation, rewards risk-taking, and celebrates success. With thousands of employees spread across multiple continents, we maintain a culture that empowers autonomy and makes an immediate impact due to our scale and transformation speed.
About the Role:
We seek a Junior SEM Operations Specialist to manage and optimize a diverse portfolio of digital marketing campaigns, including search, product listing ads, and brand and non-brand campaigns. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets, including the EU, Emirates, and Australia.
Responsibilities:
- Conduct audits, prepare plans, and lead the implementation of campaigns across various channels, including Google Ads and product listing ads.
- Owning and coordinating 2-3 projects related to program and product development, collaborating closely with analytics, engineering, and third-party teams.
- Working closely with data engineers, analysts, and other teams to identify trends, address issues, and implement product improvements.
- Creating and delivering weekly/monthly reports, providing actionable insights and making data-driven recommendations to optimize campaigns.
- Managing significant advertising budgets effectively, seeking innovative solutions to reduce costs and enhance operational efficiency.
Requirements:
- Degree in Marketing, Business, Communication, or a related field.
- Analytical skills with a strong analytical approach and ability to derive insights from data across multiple channels.
- Digital marketing expertise with 1+ year of experience in paid channels, preferably in PPC, ROI, and bid management.
- Technical proficiency in Google Tag Manager (GTM), conversion tracking, and familiarity with Google Analytics.
- Communication skills with excellent interpersonal and strong communication skills, and the ability to collaborate effectively across teams.
- Familiarity with SQL and experience with BigQuery.
- Basic coding knowledge, particularly within Google Ads scripting.
- Experience with Bing Ads management.
Benefits:
- Multisport benefits.
- Private healthcare.
- Group insurance.
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