
Digital Marketing Professional
21 hours ago
Our client is a dynamic IT company that offers innovative solutions to support businesses in a rapidly changing technological environment.
Job OverviewWe are seeking a motivated and experienced Marketing Manager to contribute to the growth of our business in the Polish market.
Key Responsibilities- Develop and implement marketing strategies tailored to the Polish market to increase brand recognition and generate high-quality leads.
- Conduct market analysis, study trends, and customer needs, and monitor competition to adapt marketing activities to local needs.
- Ensure brand consistency across all communication channels, both online and offline.
- Increase brand awareness in the Polish market, focusing on engagement and customer awareness.
- Plan, execute, and optimize marketing campaigns across multiple channels such as Google Ads, SEO, social media, email marketing, and content marketing.
- Monitor the effectiveness of marketing activities, analyze results, and report outcomes using analytical tools (Google Analytics, HubSpot, SEMrush).
- Optimize lead generation processes and conversion rates using marketing automation tools such as HubSpot and inbound marketing techniques.
- Collaborate with sales and product teams to align marketing activities with the company's business objectives.
- Coordinate marketing efforts in Poland, aligning them with global company goals and strategies.
- Manage the marketing budget in Poland and optimize spending to maximize efficiency and ROI.
- Build relationships with local partners, media, and industry influencers.
- Represent the company at industry events, conferences, and meetings with potential clients and partners.
- Strong knowledge of digital marketing tools such as Google Analytics, SEO, SEM, social media, and marketing automation tools.
- Ability to analyze data and use insights to optimize marketing activities.
- Excellent communication and interpersonal skills, with the ability to work effectively with sales and product teams.
- Proficient in both English and Polish, both written and spoken.
- Ability to work in a dynamic environment and manage multiple projects simultaneously.
- Experience in lead generation and managing lead generation campaigns.
- Knowledge of trends and technologies in digital marketing.
- Proactive, creative, and able to make independent decisions.
- Opportunity to impact the company's growth in the Polish market.
- Work in a young, creative, and innovative organizational culture.
- Attractive salary and benefits package.
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