Digital Marketing Strategist
2 days ago
At Merixstudio, we're looking for a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you'll play a vital role in shaping our online presence and driving business growth through effective digital marketing initiatives.
About the Role:
- We're seeking an experienced marketing professional with a proven track record of developing and executing successful digital marketing campaigns.
- You'll be responsible for crafting and implementing comprehensive marketing strategies that align with our business goals, including lead generation, brand awareness, and customer engagement.
- Your expertise in performance marketing, analytics, and data-driven decision making will help us optimize our marketing efforts and drive measurable results.
Key Responsibilities:
- Shape Our Marketing Strategy: Define and execute marketing initiatives aligned with our business objectives, ensuring we stay ahead of the competition and meet our growth targets.
- Campaign Excellence: Develop, run, and optimize multi-channel campaigns that resonate with our target audience, driving high-quality leads and conversions.
- Analytics & Insights: Analyze campaign performance to identify areas of improvement, informing smart decisions that maximize ROI.
- Website Redesign: Oversee website updates to enhance user experience and align with our branding efforts, ensuring seamless navigation and engaging content.
- Team Leadership: Lead and inspire our marketing team, helping them grow and deliver exceptional results.
- Budget Management: Monitor and manage our marketing budget, ensuring optimal allocation and ROI.
- Cross-Functional Collaboration: Work closely with internal teams (sales, delivery, engineering) to align marketing with business priorities.
Requirements:
- B2B Marketing: Proven experience in B2B marketing, with a deep understanding of the software consulting and tech industries.
- Digital Marketing: Expertise in digital marketing channels, including Meta Ads, LinkedIn Ads, Google Ads, and more.
- Performance Marketing: A track record of successfully implementing performance marketing strategies that drive measurable results.
- Analytical Skills: Strong analytical skills, with experience in data analysis, reporting, and insights-driven decision making.
- Lead Generation: Proven ability to generate high-quality leads through effective marketing strategies.
- Budget Management: Experience in managing marketing budgets, ensuring optimal allocation and ROI.
- Team Management: Proven leadership skills, with experience in leading and inspiring marketing teams.
- Market Analytics: Strong understanding of market analytics, with experience in tracking and analyzing key performance indicators (KPIs).
- SEO: Knowledge of search engine optimization (SEO) principles and best practices.
- ABM Strategies: Experience in developing account-based marketing (ABM) strategies that drive targeted marketing efforts.
What We Offer:
- 100% Remote Work: Enjoy the flexibility of working remotely, while still being part of a collaborative team.
- Home Office Bonus: Receive a one-time home office bonus to support your remote work setup.
- Flexible Working Hours: Enjoy a flexible schedule that allows you to balance work and personal life.
- Great People to Work With: Collaborate with a talented team of professionals who share your passion for marketing and innovation.
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