Product Marketing Specialist for Health and Wellness Apps
1 week ago
Estimated salary: $120,000 - $180,000 per year
About the RoleWe are seeking a seasoned Product Marketing Manager to join our team at Welltech, a global leader in the Health & Fitness industry. As a Product Marketing Specialist, you will play a pivotal role in shaping the future of our health and fitness apps.
You will partner with cross-functional teams to develop and execute innovative product marketing strategies that align with user needs, market trends, and our internal product roadmap. Your expertise in marketing audience strategy, go-to-market execution, and end-to-end user journey optimization will be critical in driving long-term revenue growth and ensuring our product resonates with our target audiences.
About WelltechWelcome to Welltech—where health meets innovation. As a global leader in Health & Fitness industry, we've crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.
We offer a dynamic work environment, opportunities for professional growth, and a competitive salary package. If you have a proven track record in Product Marketing Management, a user-centric mindset, and a desire to make a significant impact in the health and fitness space, we'd love to hear from you.
Responsibilities- Develop and own a marketing audience strategy (by marketing channel paid/organic/CRM, market, gender etc) that drives long-term revenue growth balancing external demand/opportunities and our internal product roadmap/resources
- Partner with Research/Insights to conduct market research and competitive analysis to identify trends, opportunities/threats, and leverage insights to inform product marketing strategies
- Analyze customer feedback and usage data to inform product development and marketing strategies, ensuring that customer needs are at the forefront
- Develop and execute comprehensive go-to-market plans for new and existing products/features, ensuring alignment with overall business objectives including creating marketing collateral, coordinating with cross-functional teams to create compelling product narratives and communicate product value propositions and managing launch timelines
To succeed in this role, you will need:
- Proven experience in Product Marketing Management with demonstrated expertise in product marketing strategy and frameworks to develop GTM strategies
- Strong strategic thinking, communication, and project management skills. Proficiency in data analysis and familiarity with tools like Tableau, Amplitude, Google Analytics
- Creativity: Ability to craft compelling narratives that resonate with both technical and non-technical audiences
- Collaboration: Proven track record of working effectively with cross-functional teams in a fast-paced environment with the ability to collaborate with a diverse group of stakeholders effectively
- Adaptability: Ability to thrive in a dynamic, rapidly changing environment and adjust strategies as needed to meet business objectives
At Welltech, we offer a competitive salary package, a dynamic work environment, and opportunities for professional growth. Some of the benefits we offer include:
- Private healthcare
- Lunch card
- International projects
- Small teams
- Sport subscription
- Free coffee
- Gym
- Bike parking
- Free snacks
- Free beverages
- Free lunch
- Free parking
- In-house trainings
- Modern office
- Free breakfast
As a Product Marketing Specialist, you will have the opportunity to work on exciting projects, develop your skills, and make a meaningful impact in the health and fitness industry. If you're passionate about product marketing and want to join a dynamic team, please submit your application today.
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Remote, Czech Republic Welltech Full timeAbout WelltechWelcome to Welltech, a global leader in the Health & Fitness industry, where we've revolutionized the way people approach wellness. With over 200 million installs across five life-changing apps, our mission is to empower individuals to make informed decisions about their health and fitness. Join a diverse team of over 700 passionate...
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