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Strategic Insights Manager

2 months ago

Prague, Hlavní město Praha, Czech Republic JT International S.A. Full time

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we've been awarded Global Top Employer status, ten years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Learn more:

Strategic Insight Manager - Consumer Journey, RRP

What this position is about – Purpose:

The Strategic Insight Manager is a key player in the development and implementation of the Commercial Engine process, aimed at enhancing Ploom Consumer Journey. This role involves significant contributions to the creation and refinement of this innovative platform, collecting and analyzing data, and providing actionable insights across the funnel. The position requires close collaboration with Brand Marketing and Sales Teams to define and measure KPIs for each segment of the journey, ensuring alignment with business objectives.

What will you do - Responsibilities:

  • Play a pivotal role in the initial development and ongoing refinement of the Commercial Engine process, including setting and tracking activity targets, quarterly objectives/KPIs, and budget allocations.
  • Collect, synthesize, and analyze consumer behavior and market trend data to drive strategic decisions and provide actionable insights across various stages of the consumer journey.
  • Collaborate closely with the Brand Team to define, monitor, and evaluate KPIs, ensuring alignment with business objectives, and manage relationships with research agencies to ensure high-quality data collection and analysis.
  • Work in partnership with the Brand Consumer Journey Manager to ensure a cohesive strategy and effective implementation of insights and initiatives, while overseeing the execution of annual KPIs and research agendas.

Who are we looking for - Requirements:

  • Proven experience in strategic insights, brand marketing or a similar role, preferably within FMCG sector.
  • Strong marketing background (5+ years) with an in-depth understanding of how consumer journeys are structured and optimized, including experience with a multi-channel approach that integrates both digital and traditional marketing channels to engage consumers effectively across different touchpoints.
  • Excellent analytical skills with the ability to translate complex data into actionable insights.
  • Outstanding communication and collaboration skills, with substantial experience in managing cross-functional projects and teams.
  • Demonstrated business acumen with a comprehensive grasp of budgeting, strategic planning, and performance measurement.
  • Familiarity with research methodologies and experience in managing external agencies.
  • Strong presentation skills and the ability to effectively deliver and sell ideas to key stakeholders.

What do we have for you - Our offer:

  • Certified #1TOP EMPLOYER in the Czech Republic / Hungary / Slovakia with long-term business growth.
  • Unique company culture of belonging, positive energy, caring and trust
  • Competitive salary and benefits, including life insurance
  • A wide range of initiatives and tools supporting our diversity and inclusion:
    • Barrier-free office
    • Flexible ways of working (50:50 office/remotely; flexible work time, allowances for home working costs)
    • Wellbeing program addressing work-life balance, physical, mental, social and financial health
    • Premium medical care
    • Family Leave benefit and other tools to support employees who become parents
    • Individual support to employees in specific life situations
    • Opportunities to actively participate in initiatives promoting an inclusive work environment (Gender Equality, LGBTQIA+, New Ways of Working, Wellbeing)
  • Ongoing development opportunities in a truly multinational environment that will inspire your professional and personal growth
  • A range of projects and tasks with the autonomy to achieve them
  • And many other local benefits and opportunities

What are the next steps - Recruitment process:

  • Recruiter interview
  • Hiring Manager interview with business case
  • 3rd intrerview for final candidates (optional)

Thank you very much for your curiosity about the role. You are welcome to apply.