Digital Marketing Strategist for Procurement and AI
3 days ago
Zingflow LLC is seeking a highly skilled Digital Marketing Strategist to drive our growth at the intersection of procurement and artificial intelligence.
About Zingflow
We are a startup that has created an innovative platform, Zingflow, which automates and streamlines the purchasing process using artificial intelligence. This platform reduces time consumption, eliminates errors, and facilitates bid analysis, allowing companies to save time and money.
About the Role
This is a key position in our organization, responsible for building targeted lists, crafting engaging messaging, and nurturing leads through personalized follow-ups. You will work closely with our sales team and business development representatives to streamline the lead pipeline.
Key Responsibilities:
- Build precise prospecting lists based on various triggers using tools like Clay, Apollo, LinkedIn Sales Navigator, and PhantomBuster.
- Employ innovative list-building strategies, including leveraging influencers, analyzing engagement on posts, competitor targeting, job change triggers, and more.
- Craft engaging messaging and communication strategies to initiate meaningful contact with potential leads.
- Plan and execute targeted outreach campaigns using tools like Dripify, Walaxy, etc.
- Build relationships through proactive engagement, such as commenting on prospects' posts and participating in industry groups.
- Nurture leads with personalized follow-ups, emphasizing Zingflow's unique value proposition and benefits.
Data Management and Reporting:
- Maintain accurate records of all lead interactions and updates in HubSpot CRM.
- Monitor and report on key metrics such as lead generation volumes, conversion rates, and campaign performance, and suggest optimizations to improve outcomes.
Requirements:
- At least 1 year of experience in LinkedIn lead generation campaigns (preferred).
- Experience with tools such as Clay, Apollo, LinkedIn Sales Navigator, and PhantomBuster.
- Fluent English skills, both spoken and written.
- A proactive mindset with a results-driven, goal-oriented approach.
- Analytical thinking, keen attention to detail, and proficiency in Excel for data organization and management.
- Strong relationship-building and interpersonal skills.
Salary Range:
$60,000 - $80,000 per annum, depending on experience.
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