
Product Marketing Manager @
2 weeks ago
2+ years of experience in product marketing for B2B SaaS products
Fluent in English, both written and spoken
Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
Experience in creating go-to-market strategies
Familiarity with customer-insight methodologies (JTBD, interviews, surveys)
Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
Excellent communication and presentation skills
Proficiency in marketing analytics, ETL, and data-integration tools
Familiarity with PLG motions, usage-based pricing, and community-led growth
Proficiency with GTM
Experience launching PPC Campaigns via Google Ads and LinkedIn Ads
We're looking for a hands-on Product Marketing Manager to join the Coupler.io team. If you have a solid background in B2B SaaS, are technically curious, enjoy working independently, and know how to turn strategy into action, this role is for you.
In this position, you'll play a key role in shaping and executing go-to-market (GTM) plans. We value autonomy, ownership, and initiative — you'll have the freedom to lead, make decisions, and real impact
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