CRM Manager

11 hours ago

Praha, Hlavní město Praha, Czech Republic Knihobot Full time 720,000 - 1,440,000 per year

Bookbot is the largest re-commerce bookstore in the Czech Republic, with over 10 million sold books. Every day, we sell 25,000 books to new homes. We operate across 9 markets (CZ, SK, AT, DE, ES, IT, FR, NL, BE) and deliver to 40 countries worldwide. Our warehouse is the 3rd largest second-hand book facility in the world, and we are the 16th fastest-growing tech startup in the CEE region.

We are looking for an extraordinary CRM Manager. To drive our international revenue growth via CRM marketing.

Sounds exciting? Take a look at the position and join us in conquering the European book market.

What will you do
  • Own and develop CRM marketing across all markets (currently 9 countries).
  • Your KPIs: increase the proportion of customers who make a second order by 6% and the retention order rate by 4% within three months.
  • Optimise and expand existing automations, improving onboarding, post-purchase, reactivation and loyalty scenarios to increase efficiency and impact on CLV.
  • Launch new onboarding and retention flows for different customer segments.
  • Reporting and measuring the impact of CRM activities (Power BI, SQL) by introducing dashboards and regularly evaluating KPIs.
  • Personalise content and book recommendations (based on purchase history, genre or author) in emails and other channels.
  • Connecting CRM with paid channels (Meta, Google, remarketing) for cross-channel retention.
  • Cooperate with internal Copywriter, E-mail Content Specialist and other. You will report directly to Head of Performance Marketing, Ksenia. We also have internal Data and IT team.
About you
  • You can generate revenue by never-ending efforts to improve things and trying new approaches.
  • Strong ownership of results, constantly looking for ways to perform better.
  • Ability to build and manage complex automation and customer journeys (onboarding, post-purchase, reactivation, loyalty).
  • Experience with CRM platforms (ideally Bloomreach) and customer database segmentation.
  • Data-driven mindset and advanced data work: creating dashboards, monitoring KPIs, cohorts, RFM analysis, evaluating the impact of campaigns on CLV, repeat rate, retention, SQL basics – can independently extract and analyze data.
  • Czech C1, English B2
  • You prefer working on-site along the rest of the team.

Nice-to-have:

  • Knowledge of working with recommender algorithms/content personalization.
  • Ability to use CRM segments in performance marketing (lookalike audience, retargeting).
  • Experience with loyalty programs and their optimization.
TechStack
  • Bloomreach
  • PowerBI + Metabase
  • G-Suite
What we offer
  • Our budget is CZK a month for this position.
  • Huge freedom, but also responsibility for overall CRM Marketing in a super-fast-growing company across 9 European markets.
  • Opportunity to develop and own a channel with significant impact on business, working with a million+ customer database.
  • An environment where you'll learn a lot, and learn quickly. You'll tackle unique problems, and your work will have a visible impact.
  • Work in a well-established and really fast-growing scale-up that continues to grow for several years in a row. Check out our CEO's post here.
  • 20% discount on books, VIP tariff for the sale of books, parking near the offices in Kolbenova metro station, Individual development budget, Multisport card, filtered coffee.
  • Extra annual leave after one and two years of cooperation
Sounds perfect? Send us your CV or link to your Linkedin profile.

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