Principal Online Marketing Specialist – Freemium

Who Are We? 

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

How do We work?

We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.

Advance Freemium Growth at Gen Digital

At Gen Digital, our mission is to empower people to live their digital lives freely and securely. Our freemium brands — Avast, AVG, Avira, and CCleaner — protect the online experiences of hundreds of millions of users worldwide.

We drive growth through data-backed customer lifecycle strategies, targeted conversion optimization, and seamless experiences that support premium upsell, cross-sell, and retention. This is a high-impact role for those who thrive on strategy, experimentation, and end-to-end ownership.

What You'll Do
 

• Lead Growth Strategy for a Key Focus Area: Take charge of a specific lifecycle stage, product line, or customer segment across our freemium portfolio

• Drive Customer and Business Impact: Work cross-functionally with Product, Marketing, User Acquisition, and Data teams to scale customer retention, revenue, and satisfaction

• Turn Insights into Action: Design and execute experiments that optimize acquisition, conversion, and long-term customer value

• Champion the End-to-End Journey: Identify improvement opportunities across platforms and touchpoints to elevate both user experience and business results

• Own Key Outcomes: Take full responsibility for results in your domain — from ideation and planning to measurement and optimization
   

What We're Looking For
 

• 5+ Years of Experience: Hands-on background in digital marketing, product-led growth, online sales, or customer lifecycle optimization — ideally in a freemium or subscription business

• Analytical Expertise: Strong skills in data analysis, forecasting, A/B testing, and performance modeling

• Strategic Execution: Ability to define a direction and move fast with purpose — from roadmap to results

• Clear, Collaborative Communicator: Comfortable influencing across teams, functions, and levels

• Customer-Focused Thinking: Prioritize long-term user value and experience alongside revenue growth

• Proactive Ownership: You lead with initiative, drive decisions with data, and stay accountable for outcomes

Benefits:
 

• Annual bonus scheme

• Unlimited PTO (paid time off), flexible working hours & home office.

• The chance to join a major global tech company listed on the S&P 500.

• Opportunity to learn and work with the best in the Digital Security industry.

• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).

• Tuition reimbursement for job-related courses

• Learning & Development plan.

• Sustainable home improvement bonus

• Mac/Windows laptop and more

#LI-IK

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.