Key Account Manager

Prague

This Key Account Manager position will be focused on Out of home segment and plays a pivotal role in driving Ferrero's growth within this channel, including petrol, convenience, horeca, and foodservice partners, focus for Ice cream development and B4Y

The position requires a unique blend of commercial drive, strategic thinking, and strong analytical skills to unlock opportunities in a dynamic, seasonal, and impulse-driven category.

The role is responsible for shaping long-term partnerships, optimizing distribution and visibility, and ensuring excellence in execution across the OOH landscape.

Commercial Leadership & Customer Development

• Manage and develop key OOH customers and distributors (e.g. petrol networks, convenience, horeca operators, wholesalers).
• Negotiate annual commercial agreements, trade terms, listings, and activation programs.
• Build and implement Joint Business Plans aligned with Ferrero's strategy and customer growth ambitions.
• Ensure excellence in product availability, visibility, and brand execution at the point of sale.
• Manage trade spend efficiently with a focus on ROI and profitability.

Market, Data & Channel Analytics

• Analyze sell-in and sell-out performance across customers, segments, and SKUs.
• Identify gaps and growth opportunities based on consumer behavior, seasonality, and channel trends.
• Leverage analytical tools (Nielsen, Power BI, customer data) to support decision-making and investment prioritization.
• Monitor competitive activity and provide recommendations to maintain category leadership.

Cross-Functional Collaboration

• Work closely with Marketing, Trade Marketing, Supply Chain, and Finance to deliver integrated commercial plans.
• Ensure alignment on product availability, promotional planning, and customer activation timelines.
• Collaborate with global and regional teams to adapt Ferrero's Ice Cream strategy to local OOH market specifics.

Leadership & Project Management

• Lead selected commercial or channel projects to strengthen Ferrero's OOH route-to-market capabilities.
• Support development of junior KAMs or channel specialists through coaching and best-practice sharing.

We are looking for colleague with:

• Minimum 5 years of experience in Key Account Management or Sales within the FMCG industry.
• Experience in the OOH / Impulse / Petrol / Foodservice channels would be your advantage
• Strong business acumen and negotiation skills with the ability to manage complex partnerships.
• Analytical mindset with experience using data sources (Nielsen, Power BI, internal sales systems).
• Fluent in Czech and English (B2+/C1)
• Advanced MS Excel and PowerPoint skills.
• Category B driving license.

…who will also be:

• Strategic, self-driven, and result-oriented.
• Excellent in communication and influencing skills.
• Able to work cross-functionally and manage multiple priorities in a fast-moving environment.
• Passionate for brands, category growth, and the Ice Cream business.

Careers with caring built in - discover our benefits here.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.