E-commerce Activation Manager

1 week ago

Prague, Hlavní město Praha, Czech Republic L'Oréal Full time 900,000 - 1,200,000 per year

Hello, we're L'Oréal.

We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you've been searching for.

A Day in the Life

As the E-commerce Activation Manager for the Makeup Category in our Consumer Products Division (CPD), you'll play a pivotal role in driving online growth and ensuring our makeup brands shine in the digital space. Reporting to the Brand Business Director, you'll collaborate with cross-functional teams to design and execute strategies that maximize online sales, market share, and brand visibility.

Here's what your day-to-day might look like:

  • E-commerce Growth Strategy: Develop and execute plans to increase online sales, market share, and brand visibility. Conduct market research and competitive analysis to identify growth opportunities.
  • Activation: Design and implement activation plans for e-commerce customers. Strategize, execute, and evaluate big-bet campaigns to achieve online sales targets. Co-create retail media strategies with CDMO and guide brand teams to optimize their investments. Manage go-to-market events and maximize CPD's presence during retailer events in collaboration with commercial and marketing teams.
  • Analysis & Monitoring: Analyze and drive e-commerce activation and media performance. Use analytical tools to arbitrate and optimize investments, ensuring maximum ROI. Act as the e-commerce budget owner and arbitrator.
  • Shopper Experience: Lead and coordinate the channel shopper activation strategy. Adapt and recommend shopper activation plans at the client level. Make data-driven decisions to maximize activation plans and collaborate with marketing teams to optimize the full consumer path to purchase.

We Are Looking For

You'll thrive in this role if you:

*

3+ years of relevant exprience with strong understanding of e-commerce platforms, retail media, and consumer behavior in the digital space.

*

Are skilled in data analysis and can translate insights into actionable strategies.

*

Are fluent in one of these languages - Czech/Hungarian/Slovak. * Possess excellent project management and organizational skills.

  • Are a creative thinker with a passion for beauty and innovation.
  • Excel in cross-functional collaboration and stakeholder management.

What's In It For You

  • A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks).
  • Real responsibility from day one—there's no sitting on the sidelines at L'Oréal.
  • An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated
  • A place where you can contribute to something bigger Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are

The Consumer Products Division is dedicated to making beauty accessible to all, celebrating diversity, and elevating the mass beauty market with premium innovations. Our iconic brands, including L'Oréal Paris, Maybelline, and NYX Cosmetics, inspire and capture consumer desires across regions and categories.

We are committed to inclusive recruitment, ensuring ethical and equitable hiring practices. Discrimination of any kind is strictly prohibited, and we celebrate diversity in all its forms.

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