strategy & marketing director

Strategy & Marketing Director

(Edenred Czech Republic)

Prague

Our client, Edenred, is the global leader in digital employee benefits, fleet & mobility solutions, and corporate payment platforms. Operating in more than 45 countries, Edenred connects over 60 million users and 2 million partner merchants through a unique technology ecosystem.

About the Role

We are seeking a visionary Strategy & Marketing Director (CMO level) with a strong background in digital payments, fintech, or platform-based ecosystems, who will drive our client's growth strategy and accelerate innovation across its products and solutions portfolio. This executive role is responsible for defining and executing a high-impact product and go-to-market strategy, leading digital customer acquisition, and shaping the company's market footprint in a rapidly evolving environment.

This leader will serve as a key member of the leadership team, working in close partnership with Directors of Sales, IT, PR/Communications, and Group/Regional teams, ensuring business performance, product and customer excellence, and market differentiation. The role is based in Prague and reports to the Country General Manager.

Key Responsibilities

Strategic Leadership

• Define and lead the go-to-market & innovation strategy for the full product ecosystem, ensuring alignment with business objectives and delivering sustainable revenue growth.
• Drive competitive advantage by monitoring industry trends, competitive moves, customer behaviours and adjacent fintech opportunities and maintaining active external relationships.
• Represent the business in Group/Regional innovation initiatives and contribute to next-generation solutions and go-to-market models.

Team Leadership

• Lead the Product Management team and the Communication & Marketing team (total 6 members including Product Managers and Marketing specialists).
• Foster a high-performance culture built on collaboration, accountability and shared responsibility for user, client and merchant satisfaction

Product & Innovation Management

• Lead the Product Management function to build and scale digital products and services from concept to go-live, including business case development, requirements, change management, launch execution and post-launch optimization.
• Develop product development plans and support sales through continuous improvement of tools and processes.
• Regularly analyze direct and indirect competition, monitor innovation and build relationships with adjacent companies

Digital Growth, Data & Acquisition

• Oversee digital acquisition & web growth strategy to scale traffic, optimize conversion funnels and convert leads effectively across channels.
• Increase organic web traffic and develop paid lead sources, working closely with telesales.
• Play an active role in defining data structure and ensuring data quality, supporting data-driven marketing and potential data monetization.

Performance & Budget Leadership

• Manage the marketing budget with ROI-driven prioritization and efficient allocation based on business goals and growth potential.

Profile & Qualifications

Experience & Background

• 10+ years of leadership experience in digital product, marketing or growth strategy roles, ideally within fintech, payments, digital platforms or SaaS.
• Experience navigating both corporate scale and agile entrepreneurial environments.
• Proven ability to deliver measurable commercial impact and lead cross-functional teams.

Education

• Master's degreein Business, Marketing, Digital/Technology or a related field required (MBA considered an asset).

Leadership & Skills

• Strategic thinker with analytical strength, commercial mindset and hands-on execution style.
• Excellent communication and stakeholder management capabilities across complex organizations.
• Ability to challenge and partner with Product, IT and Sales on strategic and technical decisions.
• Strong interest in developing a personal network in the market among peers, competitors and entrepreneurs and acting as an external ambassador for the brand.
• Values centered on loyalty, stability, trust-based leadership and long-term commitment.

Technical & Digital Skills

• Strong command of data-driven marketing, CRM tools (Salesforce or equivalent), automation and performance measurement.
• Familiarity with modern product development and project management tools.

Languages

• Fluent English required.

What We Offer

• A high-visibility, high-impact executive role shaping the future of a leading digital services provider.
• Opportunity to innovate and influence Group-level initiatives within an international ecosystem.
• Entrepreneurial culture with room to grow into further leadership responsibilities.

Process

Interested applicants are invited to email their motivation letter and full CV in English to Philippe Riboton : ,