Senior Marketing Specialist

In a world where working with data often feels like a labyrinth, Meiro Customer Data & Experience Hub was born to guide companies through this complexity, turning data mazes into clear pathways to success. Founded in 2017, Meiro draws inspiration from its name - meaning "labyrinth" in Japanese - by helping businesses navigate the intricate challenges of data management.

With our roots in Singapore and a presence across Southeast Asia, ANZ, Europe, and MENA, we are committed to making it secure and easy for companies to unlock the full potential of their customer data. In the age of AI and digitalization, our vision is to empower brands to deeply connect with their customers through exceptional, hyper-personalized interactions that foster meaningful relationships grounded in uncompromised data security and compliance with privacy regulations.

Meiro has over 60 people, with headquarters in Singapore, an R&D in Brno, and a team in Prague. In the last 5 years, Meiro has acquired clients worldwide – big Asian banks, European retail chains, e-commerce companies, travel operators, and more.

Meiro is a place for innovators, data enthusiasts, and open communicators who believe in pushing boundaries in the industry. Besides data, we are very good at creating communities. You might have heard about It's Meiro's nonprofit project, which mostly teaches women about data, digital marketing, engineering, leadership, and the world of new technologies.

We are looking for a highly skilled and hands-on Senior Marketing Manager to lead content-driven marketing initiatives for our B2B Customer Data Platform (CDP) business. This role is ideal for a strategic yet execution-oriented marketer with exceptional content writing skills who can own the end-to-end process of messaging, positioning, and creating marketing assets that drive awareness, engagement, and revenue growth.

You will act as the guardian of our brand's voice and messaging, ensuring consistency across every touchpoint - from our website and product pages to sales decks and PR campaigns. You'll collaborate closely with designers, developers, product managers, consultants, and sales to deliver high-quality, impactful marketing programs.

Content & Messaging

• Develop and own brand messaging and product positioning across all channels.
  
  Write compelling, clear, and SEO-friendly copy for:
• Product pages, landing pages, and the corporate website
• Blog posts, thought leadership articles, and PR releases
• Email campaigns, newsletters, and advertising copy
• Social media content and paid campaign creatives
• Sales enablement materials, case studies, and product collateral

Website & Creative Project Management

Lead the creative process for the website redesign and ongoing updates:

• Create briefs for designers and developers
• Oversee design execution and copy integration
• Manage timelines and deliverables end-to-end
• Conduct QA, ensuring brand alignment and content accuracy
• Ensure proper analytics setup (Google Analytics, GTM) and tracking

Marketing Campaigns & Demand Generation

• Plan and execute campaigns, webinars, and events to generate leads and drive engagement.
• Partner with the SEO advisor to improve website ranking and organic reach.
• Work closely with advertising partners to produce effective ad copy and creatives.

Thought Leadership & CDP Evangelism

• Collaborate with product and consulting teams to develop B2B CDP use cases and communicate their value to prospects and clients.
• Create thought leadership content (webinar titles, white-papers, reports) showcasing industry insights and Meiro's expertise.

Sales Enablement

• Produce and maintain sales decks, one-pagers, and case studies.
• Ensure alignment between marketing messaging and sales conversations.

Analytics & Performance Tracking

• Monitor marketing performance, report on KPIs, and optimize campaigns based on data.
• Manage marketing budget and planning in coordination with stakeholders.

• 5+ years of B2B marketing experience, ideally in SaaS, MarTech, or data-driven products
• Exceptional writing skills - ability to craft clear, engaging, and persuasive content for different audiences and formats
• Proven experience with content strategy, website management, and SEO
  
  Hands-on experience with:
• CMS platforms (Framer, Strapi, or similar)
• Analytics tools (Google Analytics, Google Tag Manager)
• Collaboration tools (Figma, Asana/Jira, Slack, Notion, etc.)
• Strong project management skills – ability to juggle multiple initiatives and stakeholders simultaneously
• Experience with sales enablement and thought leadership content development
• Familiarity with Customer Data Platforms (CDPs) or data-driven marketing is a strong plus
• Comfortable working cross-functionally with designers, developers, product teams, and consultants
• Data-driven mindset with strong analytical

• The opportunity to become a key player in our team, shaping internal projects for companies in Asia, Europe and Middle East.
• An international environment of our company & the client you'd be working with;
• We have a great company culture and time to time we enjoy various activities together;
• Enjoy a flexible work environment, with the hybrid option to use our offices in Prague or Brno;
• Education budget for personal development.
• Good financial compensation based on your skills and experience.

If you like this position, don't be shy to try it We look forward to hearing more about you :)

Flexible remote job

Office/ Co-working space

Education budget for self-development

A financial compensation based on your skills and experience