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Senior Manager of Intent Data
2 months ago
Senior Manager of Intent Data & Marketing Signals
We are seeking a highly skilled and experienced professional to join our Digital Industries Software (DISW) Communications team as a Senior Manager of Intent Data & Marketing Signals. This role is a key part of our team, responsible for enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.
About the Role
- Drive the transformation to leverage Marketing Data & AI for improved business impact within the Global DI Comms&Marketing team.
- Act as leading subject matter expert and super-user for Intent Data, AI platforms and external Marketing Data sourcing.
- Champion processes to enhance DISW Lead and Opportunity performance using cutting-edge martech tools and data analytics.
- Develop & redefine data-driven recommendations for sales follow-up actions.
- Extend the value of new processes by enhancing relevant marketing programs and tactics.
- Define process flows, integration points, and roles for new processes.
- Prove, document, and report the value of new processes and approaches.
- Understand and adapt processes to different business scenarios.
- Align and scale new processes globally, adapting them for various regions.
- Develop and automate data analytics to generate audience segmentation and insights.
- Innovate the next level of Data Driven Marketing.
Requirements
- 8-10 years of B2B marketing, marcom, and sales experience in an industrial environment.
- Strong Background with Intent Data.
- Expertise in lead generation, demand modeling, multitouch attribution, and analytics.
- Proficient in quantitative analysis, insights, dashboards, and reporting.
- Advanced skills in Excel, data visualization, data exploration, big data processing frameworks, and machine learning.
- Bachelor's degree in business, marketing, data science, or related field.
- Proven track record in creating, executing, and measuring demand generation and lead qualification activities.
- Strong problem-solving skills in a fast-paced environment.
- Familiarity with marketing automation platforms, CRM, CMS, Data Cloud, data visualization, and customer data platforms.
- Demonstrated ability to lead without direct authority and work effectively with minimal oversight.
- Excellent collaboration skills across organizational, hierarchical, and cultural boundaries, with experience in global teams.
- Languages: English mandatory, German is a plus.
About Siemens Software
Siemens Software is a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation. We help innovative global manufacturers design better products, faster. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.
Why Join Us?
At Siemens Software, we offer a unique work environment that combines the resources of a large company with the energy of a software start-up. We value equal opportunities and welcome applications from people with disabilities. We believe that people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation.
