On-line Marketing Manager

2 weeks ago

Praha, Czech Republic Universal Music Full time

Klíčová pozice v oddělení marketingu největšího hudebního vydavatelství.

Agenda se soustředí zejména na rozvoj domácích interpretů, přípravu marketingové strategie vč. marketingových plánů, zadávání kampaní a jejich vyhodnocování, řízení teamu, komunikace s interprety a s dalšími teamy ve vydavatelstvi.

ROZVOJ INTERPRETŮ

  • nastavení strategie rozvoje u umělců

  • naplnění jednotlivých bodů strategie ve spolupráci s ostatními teamy

  • sledování výsledků, reportování teamu a umělci

STRATEGICKÉ PLÁNY PRO RELEASY

  • příprava komplexní mrk strategie ve spolupráci s ostatními teamy a umělcem

  • supervize nad mrk plány a jejich plnění

  • analýza výsledků

  • prezentace teamu a umělcům

KAMPANĚ

  • zajištění kompletního marketingu u klíčového interpreta ve spolupráci s teamem

    • release kampaně

    • SoMe komunikace

    • supervize CRM aktivit

TEAM

  • supervize teamu 

  • pravidelné statusy a rozvíjení teamu

  • plánování vzdělávacích aktivit 

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