Marketing Strategy Leader at Britenet

6 days ago


Lublin Kielce Białystok Warszawa Poznań Gdańsk, Czech Republic Britenet Full time
Job Description

We are seeking a skilled Marketing Strategy Leader to drive the marketing strategy for our existing and future products, working closely with various departments (Product & Bid Management, Sales, and the broader Marketing team) to ensure alignment and execution of key marketing initiatives. This is a unique opportunity to shape the future of Britenet's product marketing approach and make a significant impact on our growth.

Key Responsibilities:
  • Design and implement go-to-market strategies for product launches, collaborating with product management, sales, and customer success teams to ensure successful product introductions.
  • Develop clear, compelling messaging that differentiates Britenet's products in the marketplace and ensures consistency across all marketing channels and resonates with target audiences.
  • Conduct ongoing market research and competitive analysis to inform product marketing strategies with the Marketing Intelligence Expert and identify market trends, customer needs, and opportunities for differentiation.
  • Collaborate with the Sales team to provide them with the tools, presentations, and content needed to effectively sell our products, including developing product-related materials such as case studies, sales decks, and training resources.
  • Monitor and analyze product marketing performance using key metrics and use insights from the data to continuously refine and optimize marketing strategies.
  • Serve as the bridge between Marketing, Sales, Product & Bid Management, and other departments to ensure alignment on marketing objectives and strategies.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; a Master's degree is an advantage.
  • 5+ years of experience in product marketing, ideally in the technology or software sector.
Benefits:
  • Private healthcare
  • English lessons
  • Mobile phone
  • Modern office

$90,000 - $110,000 per year based on qualifications and experience.



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