Strategic Marketing Leader
2 weeks ago
We are strengthening our Commercial Operation in the Czech Republic and Slovakia, with a focus on driving growth and market share. As a key member of the local leadership team, you will oversee CSL Behring's entire local product portfolio, developing and executing marketing strategies to achieve sales, profit, and market share targets.
About the Role
This exciting opportunity involves managing the marketing budget, overseeing promotional activities for existing and new product launches, and collaborating with Key Opinion Leaders (KOLs) to inform strategic decision-making. Your comprehensive marketing vision and strategy will be instrumental in driving business growth and expanding our presence in the region.
Key Responsibilities
- Develop and present a comprehensive marketing vision and strategy to achieve sales, profit, and market share targets across the portfolio.
- Manage the marketing budget and oversee promotional activities for existing and new product launches.
- Execute tactical plans and monitor marketing expenditures to ensure effective resource allocation.
- Analyze local market activities and trends to inform strategic decision-making.
- Build and maintain strong relationships with KOLs, including clinicians, hospital pharmacists, and policymakers.
Requirements
To succeed in this role, you will require a graduate degree or equivalent, fluency in Czech/Slovak and English, and demonstrated experience in Product Management and/or Sales for pharmaceutical/biotech products.
Benefits and Perks
- A competitive salary estimated at around €60,000 per annum.
- A company car included in your package.
- Comprehensive benefit plan with options including medical plans, life insurance, and retirement plans.
- Two additional leave days for personal wellbeing.
- Learning opportunities with our CSL Academy.
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