Senior Marketing Strategist for SaaS Growth
4 hours ago
We are a fast-growing B2B SaaS company seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS space, with a strong understanding of Account-Based Marketing (ABM) and experience using HubSpot.
Key Responsibilities:- Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
- Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
- Create and distribute high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
- Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics.
- Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
- Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
- Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
- Manage a team of marketing contractors.
- Report on marketing results to the Head of Marketing.
- SaaS
- SEO
- Social media
- HubSpot
- Communication skills
- Private healthcare
- Flat structure
- Small teams
- International projects
This is an exciting opportunity to drive innovations with us and be a part of a dynamic team. If you are passionate about marketing and growth, we encourage you to apply for this role.
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