Senior Marketing Strategist for SaaS Growth

4 hours ago


Remote, Czech Republic Competera Full time

We are a fast-growing B2B SaaS company seeking a highly motivated and experienced Digital Marketing Manager to join our team. The ideal candidate will have a proven track record of success in developing and executing effective marketing campaigns within the B2B SaaS space, with a strong understanding of Account-Based Marketing (ABM) and experience using HubSpot.

Key Responsibilities:
  • Develop and implement a comprehensive marketing strategy to drive qualified lead generation, increase brand awareness, and improve website traffic.
  • Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
  • Create and distribute high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
  • Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an ABM focus and an understanding of SaaS conversion metrics.
  • Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
  • Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
  • Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
  • Manage a team of marketing contractors.
  • Report on marketing results to the Head of Marketing.
Requirements:
  • SaaS
  • SEO
  • Social media
  • HubSpot
  • Communication skills
Additional Benefits:
  • Private healthcare
  • Flat structure
  • Small teams
  • International projects

This is an exciting opportunity to drive innovations with us and be a part of a dynamic team. If you are passionate about marketing and growth, we encourage you to apply for this role.



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