Senior B2B Marketing Strategist

6 hours ago


Remote, Czech Republic Competera Full time
Drive Innovation with Competera

We are a fast-growing B2B SaaS company seeking an experienced Senior B2B Marketing Strategist to join our team. This role will be responsible for developing and executing comprehensive marketing strategies to drive qualified lead generation, increase brand awareness, and improve website traffic.

About the Role
  • Develop and implement a multi-channel marketing strategy that aligns with business objectives.
  • Manage all aspects of SEO, including keyword research, on-page optimization, and link building, with a focus on relevant industry keywords and SaaS-specific SEO best practices.
  • Creation and distribution of high-quality content, such as white papers, blog posts, case studies, and webinars, tailored to specific target accounts and the B2B SaaS buyer journey.
  • Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn Ads, and Facebook Ads, with an Account-Based Marketing (ABM) focus and an understanding of SaaS conversion metrics.
  • Plan and execute ABM campaigns, including identifying target accounts, developing personalized messaging, and coordinating with sales teams.
  • Utilize HubSpot to manage marketing automation, email campaigns, landing pages, and lead nurturing.
  • Track and analyze marketing performance data to identify areas for improvement, utilizing HubSpot.
  • Manage a team of marketing contractors.
Key Performance Indicators (KPIs)
  • Lead Generation:
    • Number of qualified leads generated (Marketing Qualified Leads, Sales Qualified Leads),
    • Conversion rate (visitor-to-lead, lead-to-opportunity),
    • Lead quality (e.g., job title, company size, industry).
  • Website Traffic:
    • Website traffic (organic, paid, referral),
    • Bounce rate,
    • Average time on site,
    • Pages per session.
  • SEO Strategy and Contractor Management:
    • Organic search traffic,
    • Keyword rankings,
    • Backlinks.
  • Listings:
    • Number of active listings on relevant SaaS platforms (e.g., Capterra, G2),
    • Listing accuracy and consistency,
    • Customer reviews and ratings.
  • Content Strategy and Distribution:
    • Content creation and distribution frequency,
    • Content engagement metrics (e.g., likes, shares, comments, downloads),
    • Content performance (e.g., click-through rate, conversion rate).
  • Paid Ads:
    • Click-through rate (CTR),
    • Conversion rate,
    • Cost per click (CPC),
    • Cost per acquisition (CPA).
  • Landing Pages Updates Management:
    • Landing page conversion rate,
    • Landing page load time,
    • Landing page A/B testing results,
    • Landing page alignment with marketing campaigns.
  • ABM Campaigns:
    • Engagement with target accounts,
    • Pipeline generated from target accounts,
    • Conversion rates of target accounts.
What We Offer
  • Rich innovative software stack, freedom to choose the best suitable technologies.
  • Remote-first ideology: freedom to operate from the home office or any suitable coworking space.
  • Flexible working hours (we start from 8 to 11 am) and no time tracking systems in place.
  • Regular performance and compensation reviews.
  • Recurrent 1-1s and measurable Objectives and Key Results (OKRs).
  • In-depth onboarding with a clear success track.
  • We cover 70% of your training/course fee.
  • 20 vacation days, 15 days off, and up to one week of paid Christmas holidays.
  • 20 business days of sick leave.
  • Partial medical insurance coverage.


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