CRM System Manager

4 weeks ago


Prague, Hlavní město Praha, Czech Republic British American Tobacco Full time
Job Description

The CRM Specialist is responsible for managing the company's CRM systems to improve customer relationships, streamline processes, and drive growth. This role involves implementing CRM strategies, analyzing customer data, and working closely with marketing, sales, and customer service teams to ensure the CRM platform supports business objectives.

Key Responsibilities:
  • CRM System Management: Manage and maintain the company's CRM system to ensure data accuracy and functionality. Configure and customize CRM systems based on business needs and workflows. Monitor system performance, troubleshoot issues, and work with vendors on improvements or bug fixes.
  • Campaign Management: Work with the marketing team to develop and execute CRM-driven marketing campaigns. Monitor the effectiveness of campaigns and optimize them to increase engagement and ROI.
  • Customer Experience Improvement: Analyze customer feedback and interactions to identify pain points and opportunities to enhance the overall customer experience. Provide recommendations for process improvements or automation to increase efficiency and customer satisfaction.
  • Collaboration: Liaise between departments such as sales, marketing, customer support, and IT to ensure alignment on CRM initiatives. Train staff on CRM best practices and new functionalities of the system.
Requirements:
  • Bachelor's degree in Business, Information Technology, or a related field
  • Proficient in CRM software and tools. Strong analytical skills with the ability to interpret complex data. Excellent communication and collaboration skills. Problem-solving abilities and attention to detail.
  • Proven experience in CRM management, preferably with Salesforce and Marketing Cloud. Marketing Cloud certificate is a big advantage.
  • Experience with data analysis, reporting, and customer segmentation.
What We Offer:
  • Annual bonuses, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days
  • Hybrid work
  • Opportunity for personal professional growth
  • Wellbeing program
  • Company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.)


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