Regional Communication

Company Description

Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application

At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

Job Description

Key Responsibilities – Communication (50%)

Internal Communication

• Design and implement internal communication strategies to inspire, engage, and connect employees across the CEE region, ensuring alignment with Sobi's values and business goals.
• Develop and distribute regular updates, newsletters, and announcements to communicate milestones, initiatives, and activities at both a regional and global level.
• Partner with HR and leadership teams to execute employee engagement campaigns that celebrate achievements and foster a strong company culture.
• Act as a trusted advisor to the regional leadership team, guiding impactful messaging and communication best practices.
• Organize engaging town halls, internal events, and storytelling opportunities to connect employees with Sobi's mission and vision.

External Communication

• Develop and lead comprehensive regional communication strategies to enhance Sobi's brand presence and reputation within the CEE region, closely aligned with global communication strategies.
• Foster and maintain relationships with media outlets, patient advocacy groups, and key external partners to share impactful narratives, with a focus on regional achievements and innovative approaches.
• Develop compelling materials such as press releases, thought leadership content, and media kits to amplify Sobi's patient-centric mission.
• Manage Sobi's regional social media presence, ensuring engaging and locally relevant content (e.g., LinkedIn campaigns, patient advocacy storytelling).
• Lead crisis communication efforts within the region, ensuring timely, clear, and aligned messaging to maintain and protect Sobi's reputation.
• Monitor and evaluate communication KPIs, leveraging insights to optimise strategies and strengthen outreach efforts.

Strategic Insight & Collaboration

• Act as a change management advocate, keeping internal teams informed about shifts in the external healthcare landscape and supporting strategy adaptation when needed.
• Develop and manage allocated programs and budgets related to communication and PR activities.
• Ensure strict adherence to healthcare compliance, legal guidelines, and company SOPs in coordination with relevant teams.

Key Responsibilities – Training (50%)

• Develop and implement a regional training strategy aligned with global objectives and local market needs.
• Ensure harmonization of training standards across countries while allowing for localization where necessary.
• Serve as the regional point of contact for training-related initiatives, audits, and compliance reviews.
• Partner with country managers, medical leads, and commercial teams to identify specific training needs.
• Adapt global training content to reflect local languages, cultural nuances, and regulatory requirements.
• Facilitate knowledge sharing and best practices across markets.
• Design and deliver training programs for disease education, product knowledge, compliance, and soft skills in alignment with function departments.
• Lead regional onboarding programs and continuous learning initiatives.
• Utilise blended learning approaches including virtual classrooms, e-learning, and in-person workshops.
• Ensure all training programs meet local regulatory standards (e.g., EMA, national health authorities).
• Collaborate with Compliance and Legal teams to deliver mandatory training across the region.
• Maintain documentation and audit readiness for all training activities.
• Define KPIs to measure training effectiveness across countries.
• Analyze training data to identify gaps, trends, and opportunities for improvement.
• Report outcomes to regional leadership and global L&D teams.
• Manage regional training vendors and ensure quality and consistency of outsourced programs.
• Oversee the deployment and maintenance of LMS platforms across countries.
• Ensure data privacy and compliance with local digital regulations.

Qualifications

• Education: Master's degree in communications, public relations, marketing, or a related field.
• Experience:
• Extensive experience in PR, communications, and community or stakeholder engagement, ideally within the pharmaceutical, biotech, or healthcare sector.
• Proven track record in designing and delivering regional training programs, experience with managing LMS platforms across multiple countries, demonstrated ability to adapt global training content to local market needs
• Demonstrated expertise in healthcare policy, external affairs, or managing healthcare system relationships.
• Strong multi-stakeholder project management skills, with a proven ability to execute initiatives on time and within budget.
• Knowledge of:
• Healthcare systems, decision-making processes, and regulatory environments in the region.
• Interactions with media, patient advocacy groups and governmental affairs.
• Fluency in English; additional CEE languages are a plus.

Additional Information

• A purpose-driven role in a company dedicated to rare diseases.
• Mix of strategic business partnering and hands-on financial management.
• Collaborative, international environment, with opportunities for growth.
• Competitive compensation and benefit package.