CRM Specialist

1 week ago

Prague, Hlavní město Praha, Czech Republic Anheuser-Busch InBev Full time 1,200,000 - 2,400,000 per year

Seniority Level:

Talent

At AB InBev, dreaming big is what we do. Brewing the world's most loved beers, building iconic brands like Corona, Stella Artois, Samson and crafting meaningful moments are what inspire us.

Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That's Who We Are: Come and OWN IT.

What's in it for you:

  • Benefits for you and your family to help your physical and mental health
  • Competitive parental leave and pension contributions (2,5%)
  • 25 days holidays per year
  • Employee benefits to help your physical and mental health and overall wellbeing (Accident, Health and Luggage insurance, discounted services like HP Market, Multisport Card, GS Pharmaceuticals, etc.)
  • A beer allowance to enjoy our brands
  • Meal vouchers
  • Employee networks to support diversity and inclusion
  • Global Bonus
  • 26 weeks paid leave for mothers

As a CRM Specialist, you will provide digital campaign support for our brands and be responsible for post-campaign analysis of digital channels such as email, websites and SMS. You will track KPIs, visualize trends, and provide recommendations to the team and business stakeholders.

What will you be doing:

  • Supporting brands into consumer and campaign insights and delivering post-campaign analysis (CRM results and metrics from the Braze platform)
  • Understand, review and learn existing business processes to drive standardization and efficiency
  • Providing trainings/handovers to internal stakeholders on onboardings and general digital capabilities.
  • Ensure compliance with BSC standards, AB InBev policies and European GDPR.
  • Proactive monitoring and reporting on team's KPI.
  • Help lead project improvements connected to digital transformation.
  • Execution of CRM activities by executing B2B and B2C email CRM campaigns by working together with and adding value to the marketing and Internal Digital Consumer Team

What you will bring:

  • Fluency in English, French or Dutch is an advantage.
  • 1 year minimum in use of marketing automation technologies is an advantage

  • Knowledge of MS Office applications: especially Excel, PowerPoint. Experience in Braze, Google Analytics, Treasure Data, PowerBI, HTML is an advantage

  • Excellent communication skills to foster productive relationships with diverse stakeholders, and proficient in aligning their interests with organizational objectives to drive successful outcomes

Build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

#LI-ABI ZoneEUR

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