Digital Analytics Manager

2 weeks ago

Prague, Czech Republic Rapid7 Full time

As a Digital Analytics Manager, your focus will be on analyzing website traffic and interaction trends, digital channel and campaign effectiveness, path-to-purchase behavior, and return on marketing investment. You will also own Digital Reporting, Global Tagging and Tracking for Websites and Digital Channels along with the associated tools, train users in marketing teams on Digital Analytics topics and proactively steer and increase organizational maturity in Digital Analytics. You will be an independent contributor, part of the Marketing Analytics team.

About the Office

The Rapid7 Prague office is located in Karlin. Rapid7 is a “hybrid” work environment: three (3) days in the office, two (2) days remote. 

About the Team

Reporting to the Senior Director of Customer Lifecycle Marketing, you'll collaborate with cross-functional teams across Marketing and Business Intelligence to establish reporting frameworks and dashboards, providing actionable insights to drive organizational change and contribute to strategic planning and execution.

About the Role
In this role, you will be tasked with defining data gaps and processes, effectively collaborating with teams to define digital marketing data requirements. Your focus will be on proficiently analyzing website trends, channel and campaign effectiveness, path-to-purchase behavior, and essential benchmarks for return on investment.
 

Successful candidates will have strong experience in digital marketing measurement and analytics, particularly in B2B inbound lead funnel, A/B, Multivariate, and CRO testing, website optimization and analysis, funnel analysis, and attribution methodologies. He/she must be comfortable independently leading complex reporting and analysis initiatives from start to finish and drive insights that influence testing, optimization and budgeting.  

In This Role, You Will

  • Build, pilot, and scale a global best-in-class digital media measurement and optimization. Your work will illuminate the path to data-driven decision-making, enabling agile adjustments and maximizing ROI across paid programs and websites.

  • Own Google Analytics 4 and Google Tag Manager globally, and be responsible for marketing user training. You will define and independently implement any changes required in both tools.

  • Collaborate with our media agency and marketing teams on evaluating campaigns

  • Define and own the implementation of a tagging blueprint for Rapid7s new website as well as ensuring seamless flow of digital data across internal systems, Marketo, Salesforce, third-party tools and external ad platforms such as Google, LinkedIn, etc.

  • Be a strategic thought partner primarily to the Digital team and other stakeholders, providing support with regular reporting, KPI definitions, performance measurement and any other tasks. You will independently generate and validate hypotheses that inform and drive strategy, optimization, budgeting, forecasting and day-to-day decision making.

  • Develop reporting dashboards, reporting templates, campaign analysis, monthly reports and frameworks, collaborating cross-functionally on analysis and recommendations.

  • Analyze customer onsite journey and conversion behavior, identifying conversion levers, and providing insights and recommendations for A/B tests and site improvements.

  • Transform insights into engaging, actionable, and easily understandable presentations.

The Skills You'll Bring Include

  • 5+ years of experience in digital marketing analytics preparing hands-on analyses in a complex matrix SaaS or B2B organization (You will primarily be a partner for the Global Digital Marketing Team and other stakeholders)

  • Demonstrated experience with implementation and management of tagging and tracking for Paid Media Channels (we currently use Google, Bing and Linkedin)

  • Experience in implementing and managing Google Analytics 4 and Google Tag Manager (you will own these and do all the customisations and deployments)

  • Experience building Looker Studio and/or Tableau visualizations (you will own and extend Digital Reporting)

  • Experience manually manipulating datasets

  • Some SQL (SELECTs and JOINs - we have a data engineering team to help with more complex tasks)

  • Some Javascript (you will debug/implement JS tags in GTM)

  • Comfortability working in an environment with high levels of ambiguity as well as launching and owning new initiatives

Nice to Have Skills

  • Experience with a global scope of responsibilities and an understanding of regional differences

  • Experience with various attribution models spanning digital and non-digital environments and using those insights for scenario planning, budgeting, and forecasting

  • Experience with Salesforce (or other CRM), Marketo (or other Marketing Automation tool) or Terminus (or other ABM tools)

  • Experience supporting executive level stakeholders

Tech Tools

  • Google Sheets/Slides

  • Google Analytics 4

  • Google Tag Manager

  • Looker Studio

  • DataDog

  • Tableau

  • Snowflake

  • dbt

We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - APPLY TODAY

About Rapid7

Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We’re on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.  With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.

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