Consumer Insight Consultant

1 day ago


Prague, Czech Republic McDonald's Full time

McDonald’s Czech Republic is looking for experienced candidate for a Consumer Insight Consultant role. You will be a co-partner with the brand team and other departments. You would help to identify business and brand-building opportunities within various consumer areas according to long-term strategy and tactical initiatives.Responsibilities: * Conducts researches of Consumer & Staff behaviour with the help of agency partners (local & global) and transform gathered data & information into insights, formulate learnings and recommendations; * Design, execute, analyse, and present qualitative and quantitative market research projects; * Build & proactively share consumer understanding with the brand team and other departments; * According to company long-term strategy you would help in co-creating business and marketing objectives.Required Qualifications: * University Degree (Sociology, Psychology, Marketing or Economics); * 3+ years experiences in consumer market research, from the side of client or agency * Background and strong knowledge of market research is a must; * Strong analytic skills - able to synthesise, identify a coherent narrative and communicate clear findings from multiple sources; * Strong communication skills; * Advanced written and spoken English; * Ability to collaborate and build alliances with a wide range of internal stakeholders and external partners.What do we offer? * The opportunity to work for one of the largest foodservice retailer chains in the world * Comprehensive benefits package including: mobile phone allowance, contribution to education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance , refreshments at the workplace and many others.. * Complimentary professional psychological counselling services dedicated to promoting the overall well-being and mental health * Financial bonus for referring a candidate * English language courses * Multisport card * Possibility to work from home * 3 sick days a year * 25 paid vacation days for everyone * Opportunities for growth * And lots of little things during the year## Benefits- Cell phone- Holidays 5 weeks- Educational courses, training- Cafeteria- Refreshments on workplace- 13th monthly salary



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