Web Analytics Team Leader

3 days ago


Praha, Czech Republic Publicis Groupe CZ Full time
Popis

Jsme datově-analytické oddělení v mediální divizi Publicis Groupe. Naši kolegové využívají námi zpracovaná data pro pokročilé plánovaní a vyhodnocování mediálních kampaní.

Hledáme člověka na post team leadera webových analytiků. V tomto specializovaném týmu poskytujeme široké portfolio on-demand služeb od sběru, analýzy, interpretace až po aktivaci sesbíraných webových dat.

Hledáme kolegu, který nám pomůže čelit stávajícím technologickým výzvám v oboru – přechodu od tradičního webového trackingu k systematické práci kolem vytěžování a aktivaci 1st party dat.

Tým webové analytiky je součástí široké analytické jednotky (Data, Analytics & Research), která disponuje dalšími kompetencemi jako jsou například data engineering, data science, business intelligence či dashboarding. Tyto kompetence je možno dle potřeb rovněž využívat.


Co tě u nás čeká?

  • Vedení týmu cca 4 webových analytiků, úzká spolupráce s dalšími datovými i business týmy
  • Práce s analytickým stackem od Google (GTM, sGTM, GA4, GCP) s přesahem do inzertních platforem jako Meta, Google Ads, Sklik, či Adform
  • Spolupráce na designu a realizaci datových produktů – spolupráce s datovými analytiky, data science týmem a uvádění nových produktů do produkce
  • Adaptace trendů z oboru a čelení stávajícím výzvám jako jsou důraz na cookieless budoucnost při respektování regulací, fragmentace dat napříč systémy či zapojení AI
  • Naučíš se principy online & offline marketingu a získáš orientaci v mediálním prostředí od mediální strategie až vyhodnocení kampaní

Požadujeme

Co můžeme nabídnout?

  • Propracovaný a brutálně efektivní on-the-job onboarding 
  • Možnost osobního a profesního rozvoje prostřednictvím školení – ať už na téma analytiky, médií, prezentování a vyjednávaní 
  • Rozvíjení kompetencí pro vedení lidí / týmu skrze formální i neformální školení či koučink
  • Práce v office plném skvělých lidí, pár psů, a hlavně skvělých projektů 
  • Kolektiv s neformální kulturou, poznáš spoustu zajímavých lidí napříč obory – kreativce, developery či projekťáky a můžeš se zapojit do všeho, co se ve firmě děje 
  • Práce v moderních prostorech, kde si můžeš oddechnout u fotbálku, šipek nebo PS

Nabízíme

 Benefity:

  • 25 dnů dovolené a 3 dny My days a také organizujeme in-house dny zdraví. Pokud onemocníš, doplatíme ti nemocenskou do sta procent (21 dní/rok) 
  • Benefitní balíček, ze kterého si sám vybereš, co ti vyhovuje (po zkušebce, v hodnotě 15tis. Kč/rok).  
  • Firemní chata – týmově i samostatně můžeš odjet pracovat nebo relaxovat na naši firemní chatu 
  • Rádi pomáháme, a tak má každý možnost využít dobrovolnický den 
  • Mobil s firemním tarifem a cokoliv co potřebuješ k práci 

Dveře do analytického nebe jsou otevřeny 

První krok je na tobě 



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