Marketing Communications Manager

Salary: 75, ,000 CZK per month

Employment type: Permanent

Hours per week: 40

Reporting into: Head of Conversion and Marketing Technology

Department: Marketing

Click here to read the full job description and view our excellent benefits here

This role operates on a hybrid working arrangement that will require 1 day travel into our Prague office. This may fluctuate in line with business requirements. Our working model arrangements are a non-contractual benefit so please note that an Arden work location is added to our employment contracts.

About Arden University:

We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.

There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.

About our Department:

The Marketing department at Arden is responsible for delivering student acquisition and lifecycle campaigns that are insight-led, high performing, and creatively ambitious. As we expand our operations, we're investing heavily in Marketing Cloud capabilities to enable smarter, more personalised communications across the entire student journey — from first enquiry through to enrolment, progression, and beyond.

This role sits within a growing team focused on campaign automation, CRM integration, and multi-channel delivery — supporting the university's transformation towards more data-driven, always-on student marketing. It's an exciting time to join the team as we reshape how marketing technology supports student growth and engagement across global markets.

About the Opportunity:

The Marketing Communications Manager will lead the strategic execution of multi-channel marketing campaigns to support growth and drive efficiency in cost-per-enrolment and other key business areas.

The Marketing Communications Manager will own communication strategies across Email, WhatsApp, SMS, Live Chat and cutting-edge real-time and AI-driven personalisation tools within Salesforce Marketing Cloud and Arden's wider marketing technology ecosystem.

This role requires a seamless orchestration of communications between marketing, sales and technical teams, adherence to brand guidelines, and effective utilization of data and analytics to drive decision-making. You will work across multiple platforms and channels, but with a clear focus on managing and delivering marketing automation and a schedule of multi-channel communications.

The Marketing Communications Manager will coordinate with multiple stakeholders to proactively identify and address gaps within the customer journey, establishing repeatable, scalable strategies to enhance prospective and current student engagement and drive measurable business outcomes. This person will manage a team of two and report into the Head of Conversion and Marketing Technology.

About You:

Essential requirements:

• Proficient in multi-channel marketing, particularly email marketing, with a focus on automation and personalization.
• Experienced in using Salesforce Marketing Cloud or very close equivalent for campaign execution and analysis.
• Ability to develop and optimise long-term messaging strategies, including nurturing and engagement campaigns.
• Strong analytical skills, with proficiency in BI platforms, Salesforce or similar enterprise level CRM, and other data analytics tools.
• Minimum 3 years' experience in deploying, developing and optimising email campaigns on a marketing automation platform
• Proven execution and understanding of email best practices
• Familiar with A/B testing best practices
• Up-to-the-minute knowledge of the latest marketing automation capabilities on the market including AI-driven content creation and customer segmentation
• Entrepreneurial spirit and focus on profitable growth
• Authoritative knowledge of marketing processes and procedures relevant to the role, including broader sector/commercial awareness.
• Creative copywriting and proofreading
• Experience with consumer journey mapping and analysis
• Compliance stewardship - this person will need to care deeply about digital privacy and will be a champion for GDPR and PECR best practice within digital communications
• Target / KPI ownership, this person will own conversion funnel and engagement metrics

Desirable requirements:

• Line management experience
• Experience with deploying AI-generated content and AI customer segmentation in a real-world setting

Why Arden:

At Arden, you will become a part of a passionate and dedicated team who are committed to removing unnecessary barriers to learning and making education more accessible. Our people work hard to ensure our students journeys are the best they can possibly be, as such we want to reward our people with fantastic benefits. Employees benefit from:

• 30 days holiday bank holidays on-top, and even a Christmas closure
• Study any Arden course for free, with a discount for all family and friend
• 'Golden Ticket' which allows you to gift anyone in your life a free Arden education
• Plus, other excellent benefits

Our Values:

Stand out, Progressive, Accessible, Resourceful, Kindness, reflect who we are as an institution, a team and as individuals. If they also reflect you and you are excited by the chance to be the driving, creative force within a growing business, we want to hear from you.

There has never been a more exciting time to join Arden University, as we expand into new disciplines and locations.

Closing Date: 1st July (Midnight)

We reserve the right to close this vacancy before the specified closing date should we receive sufficient applications or in order to respond to business needs. In order to avoid missing an opportunity to apply please submit your application as early as possible.

If you are a current Arden student or have an upcoming course with us, you are not eligible to apply for Student Experience roles due to a conflict of interest related to system access.

Equity, Diversity & Inclusion:

As an Equal Opportunity Employer we celebrate diversity and are committed to creating a diverse and inclusive workplace. Therefore, we make sure that our recruitment and selection processes never discriminate based upon people's age, disability, gender, race or ethnicity, religion or belief, sexual orientation, or other personal circumstances, and actively welcome applications from all groups.

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