Email Marketing Team Lead @

1 week ago


Wrocław, Województwo dolnośląskie, Czech Republic Object First Full time
  • 5+ years in email marketing and marketing automation, with 2+ years leading a team
  • Deep hands-on experience with Pardot, Salesforce, Revenue Grid, GoToWebinar/Zoom, and Zapier
  • Proven expertise in lead scoring, nurture flows, database segmentation, and webinar automation
  • Strong analytical skills—able to translate data into optimization strategies
  • Experience supporting global expansion (EMEA/Latam)

We are seeking an experienced hands-on Email Marketing Team Leader to elevate our marketing automation and email strategy. You will lead a team responsible for end-to-end email strategy, lead nurturing, and scalable automation—with a focus on performance, innovation, and global expansion (EMEA/Latam). This is a player-coach role: you'll both define the strategy and roll up your sleeves to execute campaigns, troubleshoot automation, and mentor the team in real-world scenarios.

Key Responsibilities:

1. Strategic Leadership & Team Management:

  • Develop and execute a data-driven email and automation strategy aligned with pipeline and revenue goals
  • Lead, mentor, and scale a high-performing team of email experts
  • Establish clear ownership of email analytics, lead scoring, and database segmentation

2. Marketing Automation & Campaign Execution:

  • Design and implement email nurture flows, drip campaigns, and lifecycle marketing programs
  • Ensure flawless execution of multi-language campaigns for global markets
  • Build and refine Revenue Grid Sequences for sales-led email automation

3. Database Management & Segmentation:

  • Oversee database health, ensuring clean segmentation and targeting for personalized campaigns
  • Implement dynamic segmentation strategies based on behavior, demographics, and engagement
  • Collaborate with Ops & Webteam to maintain CRM (Salesforce) hygiene and lead routing

4. Technology Stack & Optimization:

  • Administer and optimize Pardot (or similar MAP) for scalable automation
  • Manage end-to-end webinar automation (GoToWebinar/Zoom integrations)
  • Continuously test and improve campaigns (A/B testing, deliverability, etc.)
  • Report on performance metrics and ROI, with actionable insights for leadership
,[] Requirements: Email marketing, Salesforce, Zoom, Segmentation, Analytical skills, SAP

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